How Most Marketing Works

how_most_marketing_works_1
[Originally sent out in the newsletter etc.]

There is a popular idea that everyone hates marketing. So much so, that even my Twitter buddy, Scott Stratten has built an outstanding business out of the idea.

Of course, it all depends how you define “marketing”.

Making sure you hire really nice, friendly, chirpy people. Well, that’s marketing, but nobody will hate you for that.

Few people begrudge you for building a better mousetrap, especially if they have a mouse problem. Whether you invade their chill time with a loud, obnoxious commercial, well, that’s different.

The problem people have, of course, is not with marketing, but with bad marketing.

I actually think people love great marketing, even more than they hate bad marketing.

A good thing to remember…

Comments

  1. Hear, hear. Great marketing informs, gives value, and sometimes if we’re lucky even entertains….

  2. It’s kinda sad really.

  3. It is so true that sometimes companies have bad marketing and because there are too many of them that lead customer to have such bad impression of marketers. Thanks for reminding such simple yet important point.

  4. That is a good point you make about bad marketing. It will be effective when the customer is ready and receptive in most cases. I for one hate push marketing. Someone trying to sell me something when I don’t have the remotest need for it, is a big no-no for me.

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