How Most Marketing Works

[Originally sent out in the newsletter etc.]

There is a popular idea that everyone hates marketing. So much so, that even my Twitter buddy, Scott Stratten has built an outstanding business out of the idea.

Of course, it all depends how you define “marketing”.

Making sure you hire really nice, friendly, chirpy people. Well, that’s marketing, but nobody will hate you for that.

Few people begrudge you for building a better mousetrap, especially if they have a mouse problem. Whether you invade their chill time with a loud, obnoxious commercial, well, that’s different.

The problem people have, of course, is not with marketing, but with bad marketing.

I actually think people love great marketing, even more than they hate bad marketing.

A good thing to remember…

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark