Our new business card :)

internal comms logo 1303 a1

This is our latest business card design. Very cool.

Again, I’ll point to what  I said in The Hughtrain, way back in in 2004:

“The har­dest part of a CEO’s job is sha­ring his enthu­siasm with his collea­gues, espe­cially when a lot of them are making one-fiftieth of what he is. Selling the com­pany to the gene­ral public is a piece of cake com­pa­red to selling it to the actual peo­ple who work for it. The future of adver­ti­sing is internal.”

Of course, nine years later I’d change the line to, “The future of marketing is internal”…

In retrospect, the problem I always had when I worked back in advertising, was the client invariably wanted to change consumer bahavior far more than they wanted to change  their own company’s behavior… like they somehow weren’t related.

But of course, they were. Real change comes from within etc.

So it’s really not surprising that gapingvoid is doing a ton of “internal” work for clients these days. In terms of finding meaning and purpose, that’s where we think the action is.

I really hope you like the new card. If you want to find out more about our client work, feel free to e-mail, thanks:  hughATgapingvoid.com.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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