“I fell in love with my work and gave my life to it.”


[NOT EXACTLY the Jiro ethos etc.]

[Watch the film clip here.]

Everybody knows I’m a HUGE fan of the documentary, Jiro Deams Of Sushi, and why: Because I never saw anyone before this do a better job of commmunicating the importance and value of “Mastery”, both material and spiritual. At least, not with film.

Jiro beautifully and succinctly explained his philiosphy in this film clip on You Tube, about 29 minutes into the actual movie. Even if you never intend on renting this superb documentary, this little nuggest I’m sharing I think is insanely valuable in its own right, for anyone who has the smarts to take it fully on board. I hope it helps.


Shokunin try to get the highest quality fish and apply their techniques to it.

We don’t care about money.

All I want to do is make better sushi.

I do the same thing over and over, bit by bit.

There is always a yearning to achieve more.

I’ll continue to climb, trying to reach the top, but no one knows where the top is.

Even at my age, after decades of work, I don’t think I’ve achieved perfection.

But I feel ecstatic all day… I love making sushi.

That’s the spirit of the shokunin.

When to quit? The job you’ve worked so hard for?

I’ve never once hated this job.

I fell in love with my work and gave my life to it.

Even though I’m 85 years old, I don’t feel like retiring.

That’s how I feel.

You can see my orignial riff on Jiro and Mastery here (one of my most important blog posts of the last year, incidentally); I’ve also now included it in Chapter 9 of  “The Art Of Not Sucking” e-book. Hope it helps.

Also, for anyone who cares, the music in the clip is Max Ricter’s ‘infra 5″. Rock on.

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Hugh MacLeod is a genius.  Genius.

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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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