What is a “Cultural Object”?

rob 1302 001j

[More thoughts on The Rackspace Book…]


Rob La Gesse is the groovy cat who first hired gapingvoid at Rackspace.

He’s also the guy who hired my friend, Robert Scoble.

He’s a lot like me and Scoble, i.e. very much his own man, very much an individual.

I suppose that’s why we get along.

Above is a T-shirt design I’ve never showed Rob before- he’s seeing it for the first time here on the blog, the same as you and everyone else. He may like it, he may not.

That’s how Rob and I work together. Like I said in my last blog post, “he lets me just post stuff without get­ting pre-approval. We like doing that way because it lets him see the work for the first time in the wild, which keeps the thin­king fresher, somehow.…”

The thing is, there’s a method to the madness. If the idea fails, hey, it’s just a wee cartoon on a blog post. We can quickly and easily try something else the same day. It’s not like we blew money on a Superbowl ad that ended up bombing…

But if the idea works, it works REALLY well. The idea gets emailed around, both inside and outside the company, to employees, shareholders, customers and non-customers alike. It suddenly takes on a life of its own, on its own merit.

In other words, it suddenly becomes a cultural object (i.e. a social object that articulates the  company culture), as opposed to just a usual piece of commercial, “Here’s-why-you-should-give-us-your-money” messaging (You know, the kind that noboday actually cares about).

Rob and I never planned it this way, we just started talking and this is kinda how it evolved. That’s kinda how we both roll. Rock on.

Speak Your Mind


Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark