“Art’s purpose is to express Consciousness.”


So having been in the business for a while, I keep asking myself, what is the purpose of art?

Decoration? Pictoral storytelling? Conceptual mind tricks? Entertainment and/or Info-tainment?

Meh. I have simpler idea:

“Art’s purpose is to express consciousness.”

That is true for writing, paiting, music, theatre, you name it.

It’s also true for other stuff, as well.

When we build something (a business, product or movement, say), we are expressing our inner consciousness, indirectly.

And then so what happens after we die?

What becomes of our consciousness, then?

No idea. And even if I had an idea, I’d probably be wrong. I’m OK with that.

Anyway, that’s kinda what I was thinking, the whole time I was drawing the cartoon above.

Consciousness is really amazing. I know, right?




  1. yep. sort of the whole point of physicality…expressing the different facets of the whole. The ultimate in play-time.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

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Former President, Babson College

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Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
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  • Tony Hsieh
  • Brian Clark