“Love, Regardless Of Cost”

We have a new t-shirt in the works: “Love, regardless of cost.”

You can order yours here.

We are nothing without love… We’ll do anything and everything to find it, and for a good reason. It truly completes us.

Countless songs and poems have said it all… But only Hugh could turn it into four words.

“Love, regardless of cost”

Simple, and perfect for your Valentine…

The little red heart represents Love. The squiggly black lines represent all the other external crap that gets in the way, be it other people, other problems. You know, the stuff that tries to swamp your boat on a daily basis.

From I personal perspective, I think love begins with the decision TO love, not waiting around for the right person, job or idea to come along and tick of all the magic unicorn boxes.

Sure, it can be painful. Sure, it can all go horribly wrong.

But as I get older, how much I loved (people, jobs, causes etc) matters increasaingly more to me than how much I was loved in return.

I love because I chose to. Regardless of cost.

It was my decision. And Thank God for that.



  1. nice shirt.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark