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January 11, 2013

“Love Matters.”

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The groovy cats at Racks­pace asked me to design a new t-shirt for them; this car­toon was the first (but not the last) idea I came up with.

I know it emba­rras­ses the grown-ups to say this, but… Love mat­ters in Busi­ness, as much as anywhere else. Racks­pace knows this as much as any client I’ve ever wor­ked with, small or large.

Nothing wrong with con­nec­ting ‘Love’ with $1 billion in sales… Without Love, their whole “Fana­ti­cal Sup­port” thing (something they built their whole com­pany around) would be impos­si­ble. And I doubt there are any high-ups at Racks­pace who would disa­gree with me.

It’s nothing to do with Roman­tic love, of course. Love equals pas­sion, equals care, equals real mea­ning and good work etc. Exactly.

This t-shirt gig got us thin­king at gaping­void Cen­tral, why can’t Valen­ti­nes’ Day (a big day in our calen­dar, already) be an oppor­tu­nity to go beyond Romance, to com­mu­ni­cate to those who mat­ter to you, that they mat­ter, that you care, and that we are all in this together?

Either by the gaping­void Love Store or by the gaping­void Ins­pi­ra­tion store. Either one, it’s a great way on V-Day to express to peo­ple the stuff that really mat­ters. Exactly.

[P.S. If you’re a Rac­ker rea­ding this, please leave a com­ment below. I’d love to hear your input on the shirt, Thanks!]

Tags: Rackspace, Valentines Day, Valentines Day T-shirt

One Response to ““Love Matters.””

1. Never A Shortage on Good Reading Material says:

   January 13, 2013 at 8:12 PM

   […] McLeod, at gaping­void, has a new car­toon that makes me smile. It’s so true…we need more love in […]

   Reply