“Love Matters.”

The groovy cats at Rackspace asked me to design a new t-shirt for them; this cartoon was the first (but not the last) idea I came up with.

I know it embarrasses the grown-ups to say this, but… Love matters in Business, as much as anywhere else. Rackspace knows this as much as any client I’ve ever worked with, small or large.

Nothing wrong with connecting ‘Love’ with $1 billion in sales… Without Love, their whole “Fanatical Support” thing (something they built their whole company around) would be impossible. And I doubt there are any high-ups at Rackspace who would disagree with me.

It’s nothing to do with Romantic love, of course. Love equals passion, equals care, equals real meaning and good work etc. Exactly.

This t-shirt gig got us thinking at gapingvoid Central, why can’t Valentines’ Day (a big day in our calendar, already) be an opportunity to go beyond Romance, to communicate to those who matter to you, that they matter, that you care, and that we are all in this together?

Either by the gapingvoid Love Store or by the gapingvoid Inspiration store. Either one, it’s a great way on V-Day to express to people the stuff that really matters. Exactly.

[P.S. If you’re a Racker reading this, please leave a comment below. I’d love to hear your input on the shirt, Thanks!]


  1. […] McLeod, at gapingvoid, has a new cartoon that makes me smile. It’s so true…we need more love in […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark