“Treat it like an adventure. An adventure with sharing.”

[The "Mediocrity Can't Be Squeezed" t-shirt. Very appropriate for today's post etc.]

“Treat it like an adventure. An adventure worth sharing.” Like I’ve said often before, that’s my favorite line in my second book, Evil Plans.

It’s been my overall marketing philosophy for the last decade: Find an adventure worth having, share the adventure with people; the ones who really resonate with it will want to buy into or buy something, eventually.

And it’s working. Jason, the team and myself have a good life, a good business, and good products. Our stuff makes people happy. The more people we make happy, living this adventure, sharing the adventure, the more happiness and good fortune will come to us. It’s not rocket science.

Sure, there are vicissitudes, but I stay cheerful. I like the Dalai Lama thought that, “If your cause is just, whether it takes more than one lifetime to happen is irrelevant.”

Right now my main professional adventure is trying to get the world to think about office art differently. Sure, it’s a bit of a niche concern, a modest ambition compared to say, curing cancer, but I’m OK with that. I think office art matters. IN it’s own small way, I think it’s worth fighting for.

“Business needs more art.” Exactly.

Well, that’s my adventure I’m sharing with you. Feel free to share back. Rock on.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark