November 7, 2012

The gapingvoid Value Proposition

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[More thoughts on “Busi­ness Needs More Art”:]

I dood­led the above cartoon/line just now…

Maybe it’s just as sim­ple as that: gaping­void art is a great way for your office vibe to up its game, without having to pay higher rent or hire that expen­sive archi­tect or decorator.

This is work in pro­gress. All feed­back gra­te­fully recei­ved. Feel free to ping me on Twit­ter or whe­re­ver if you want to chat about it etc. Rock on.

[Update: Heh. No soo­ner than I pos­ted this, did the great Kathy Sie­rra leave a comment:

This is not your value pro­po­si­tion. It’s just a fact, a fea­ture, an attribute. Same with “trans­for­ming office art”. That’s the WHAT, but does not ans­wer WHY. There’s the why YOU do it, and of course the WHY your customer/user wants it. Their bene­fit. Their result. Their awesomeness-as-a-result. Tur­ning up the soul… Yes there is cer­tainly something there that’s a hell of a lot more valua­ble than simply saving them on the cost of a pri­cey deco­ra­tor or archi­tect.
WHY do they want those archi­tects and desig­ners in the first place? What are they hoping to gain? Your work is not just a chea­per repla­ce­ment. It’s get­ting to the heart (soul?) of something dee­per and richer… You know this bet­ter than anyone

And of course, Kathy is right. But one has to try these things. Like I said many times before, we’re on a mis­sion to trans­form office art or die trying. “Busi­ness Needs More Art”. Rock on.

[P.S. Thanks, Kathy! Love…]

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5 Responses to “The gapingvoid Value Proposition”

  1. True. And who can afford one these days?

    Bet­ter yet, it’ll be a sign of “spen­ding (y)our money care­fully” when someone does hire you — although I think you should get paid a few times what the lame ones charge

    Stan­ding out from the crowd is what mat­ters — wea­ring a Mer­ce­des’ worth around your wrist is such a clear sign of innate inse­cu­rity, and ever­yone knows it belongs to the Banks anyway

    I wish I had an office Hugh — but I only have a car, lap­top and phone. Each with a dif­fe­rent lifecycle, and visibility

    Food for thought?

  2. Kathy Sierra says:

    This is not your value pro­po­si­tion. It’s just a fact, a fea­ture, an attribute.

    Same with “trans­for­ming office art”. That’s the WHAT, but does not ans­wer WHY. There’s the why YOU do it, and of course the WHY your customer/user wants it. Their bene­fit. Their result. Their awesomeness-as-a-result. Tur­ning up the soul… Yes there is cer­tainly something there that’s a hell of a lot more valua­ble than simply saving them on the cost of a pri­cey deco­ra­tor or archi­tect.
    WHY do they want those archi­tects and desig­ners in the first place? What are they hoping to gain? Your work is not just a chea­per repla­ce­ment. It’s get­ting to the heart (soul?) of something dee­per and richer… You know this bet­ter than anyone ;)

  3. Jon Husband says:

    Die trying.

    I appre­ciate (and do believe) the pas­sion. Your work always makes that obvious. But I am assu­ming the back half of the phrase is figurative.

  4. I would argue that the best offi­ces have mea­ning­ful art and mea­ning­ful architecture/design. It is an expen­sive but good invest­ment in a talen­ted, happy, pro­duc­tive and enga­ged team. E.g. Goo­gle offi­ces, which are amazing.

    On the other hand, i am leery of desig­ners selec­ting art work; seems disin­ge­nuous and just wrong.

  5. you know like under­co­ver boss? ok you are under­co­ver for busi­ness owners, mana­ge­ment, even depart­ments, and you visually illus­trate their personality.

    in some cases it’s very per­so­nal, like for the CEO, what does his world look like, what emo­tions does he/she express throughout the day and that in part is what at least some parts of the com­pany see. I have a cou­ple of sug­ges­tions if you like this idea.

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