The gapingvoid Manifesto, a work in progress


[One of the pieces we did for Techcrunch etc.]

The gapingvoid Manifesto, Draft One.

[This is what we have so far. Jason (our CEO) wrote most of it. We feel we're on the cusp of something, now we just need to make it more real for other people. Feedback welcome, thanks. Exciting!]

PART ONE:

Business is language. Business is about communication.

Art is is the undiscovered UX of business.

We live in incredible times.

Every single person on this earth has the capacity to make a difference… the
ability to lead, and leave their mark.

Every business is driven by forces far more powerful and profound than money.

We help businesses discover and articulate their purpose,

We help people make a difference,

We help leaders inspire.

We help businesses kick ass.

We create social objects that transform organizations, start conversations,
and spread ideas at lightning speed.

We live in incredible times. And as long as there is one person on this earth who does not agree, there is still work to be done.

Any Company/Cause/Political Party/Religion that communicates more clearly and concisely stands a better chance at winning. Art bridges this communication gap.

It is perceived as more genuine, More honest, less varnished.

Well conceived art gets attention organically

Art allows you to have conversations that you couldn’t otherwise have.

Art is a lever for action.

Art creates connection.

Art is shorthand to communicate complex issues.

Art creates community.

Art connects with a different part of the brain.

Art is Visual. Visual communications are 10x more effective than written communication.

Give a gift basket and be remembered for a week, give a print and be remembered forever.

PART TWO:

We want to transform the world of business by transforming the world of office art.

Most people believe that the act of decorating the walls of their office is seemingly one that is decided by taste: The colors of the art on the wall need not clash with the furniture, carpet or CEO’s aesthetic sensibilities.

In reality, act of decorating the walls of your office is a critical business and we believe, a moral decision. It can either set the stage for greatness and innovation, or set the stage for perpetuating the dreary, gloomy and monotonous world that is your business. It has nothing to do with aesthetics, and everything to do with purpose. The purpose and beliefs of your business.

If you could steer the course of your business by simply making a different decision about what hangs on the walls, why wouldn’t you?

Many business leaders do not realize that environment influences everything at work: Job satisfaction, problem solving, creativity, contentment and effectiveness.

You want positive outcomes? Then start with positive work spaces. Your office environment is the compass that guides how people view what they do and how they live their work life.

If you understand what your beliefs are, what your core values are, and how you want people to view why you do what you do, then you should shout those beliefs and values from every available space in your office.

Let the walls talk, guide and ground. Let inspiration hang in the air and have your people breathe and be surrounded by the bright glow of the goodness that your business represents.

The idea of deciding what wall coverings hang on your walls, isn’t about décor.
It is about purpose, culture, and values. Inform your culture, motivate your teams and send a message to the world that will have astounding impact every day of the year.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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