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November 6, 2012

Your Brain

3 Comments

Your Brain [Buy the print here.]

“Your Brain Is Not Your Friend” is a line that we got from our friend, the cor­po­rate stra­te­gist, Robert Coo­per.

The short ver­sion: Our brains evol­ved in a world of scar­city; ergo our brains are hard­wi­red to con­serve pre­cious bio­lo­gi­cal resour­ces, calo­ries etc.

Which makes us inhe­rently cha­llen­ged at being the rocks­tar entre­pre­neu­rial, triathlon-running, Shakespeare-reading, world-traveling, culture-worshipping uber-geniuses we aspire to be. Because doing so uses up a TON of resources.

Given that bio­lo­gi­cally, our brains are hard­wi­red to con­ser­ving resour­ces, we are actually pre­dis­po­sed to take the path of least resis­tance, so left to their own devi­ces, our brains would have us sit­ting around watching TV, eating junk food, slee­ping late. All that slob stuff our mothers war­ned us about.

Most of us are always figh­ting a war with his own brain’s bio­logy. But kno­wing this, makes you able to deal with it bet­ter. Thanks to Robert Coo­per for giving me this A-ha! moment of cla­rity. Rock on.

[Sent today in the gaping­void news­let­ter]

Tags: company culture, Office Art, Robert Cooper, the brain

3 Responses to “Your Brain”

1. Susan Kuhn says:

   November 6, 2012 at 3:50 PM

   I don’t believe that our brains are “hard­wi­red;” wired, yes, but that wiring chan­ges from, among other things, suc­cess­ful adap­ta­tion to evo­lu­tio­nary pres­sure. Even pla­ying the vio­lin or pain­ting chan­ges the brain. Perhaps star­ting a busi­ness is just the thing to give evo­lu­tion a nudge in the right direc­tion.

   Reply
2. skyspirit8 says:

   November 6, 2012 at 5:44 PM

   Ah HA! I don’t know Robert, but my friend Deb Scott would be giving you a ‘thumbs Up’ on that one! Me too!Thanks Hugh; Thanks Robert+++
   Gotta share with my g+1 friends.…..

   Reply
3. Prabhat Bhat says:

   November 25, 2012 at 1:19 PM

   Moment of cla­rity indeed!
   I’ve always won­de­red why it takes effort to think, this is one pos­si­ble expla­na­tion, makes sense.

   Reply