“Kiss any hope of ever leading a normal life good-bye”

This made me so happy: My friend, Robert Scoble sent me a photo of the big gapingvoid print they have up on the wall in the Rackspace customer briefing room. This is just one of twelve giant 6 foot canvases that adorn the walls.

Aside from being thrilled that they used our work, what is interesting to me is that they had the choice of using lots of different kinds of art. They could have used photos of happy Rackers, customers, data centers, etc. But they chose to broadcast their beliefs by using messages that speak to their beliefs.

This particular cartoon about one of the fundamental aspects of the business: “Fanatical support In all we do”. I tried to present it in a way that I hope is both memorable and refreshingly disarming. Hopefully it touches a nerve.

As time goes by, one of the things that I realize is that having well chosen messages on offices walls is really powerful. They speak to people every day of the year, and brodacast what you stand for.

That’s what we think about more and more around our office, anyway.


  1. Glad you were born, Dr. MacLeod!

  2. ah! I had wondered where that lil’ guy came from! I have the lil’ monster on a Racker tshirt! I like the still! Here is my Racker fan art! http://designbybeck.com/Brian_Beck_Racker_Drink.png

  3. Is that a daddy long legs in the art work? Really cool! I love the idea of not-your-ordinary motivational messages posted in offices. I guess it brings out all kinds of creativity you have in you.

  4. Are you unwell?

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark