The Seth Print (Hope you like Purple!)

[Me holding it etc.]

[Close-up of the cow]

[My signature at the bottom.]

[Extreme close-up.]

[Seth's signature]

[Me and Seth signing the prints, July, 2009.]


[Visit the gallery here to purchase the print and/or view other prints from the gapingvoid “Seth Godin” series etc.]

This is my most ambitious print project to date, The “Purple Cow” edition. [Click here to see the backstory, click here to see the original 2009 promo etc.]

The book that first turned me on to Seth Godin’s work was, no surprise, “Purple Cow”.

It was a big Ah-Ha! moment for me. This enormous feeling of “Yes! Finally! This is the kind of space I want my career to live in!” That feeling, FINALLY articulated, after years in the career-hell desert. It was very liberating.

And so one day I decided to pay tribute to that feeling, by creating a hand-drawn Purple Cow print.

I figured, there’s got to be people out there who were as affected by that book as I was, so why not create something to celebrate that? It’s a very iconic book among my friends, so why not make an actual icon out of it? It was a no-brainer, really.

Basically, it’s the cover of the book, all drawn by hand, with my all-over squiggly style. It’s the largest print I’ve ever done, and it’s pretty intense.  It also came with Seth Godin’s blessing (Thanks, Seth!)- it goes without saying, I wouldn’t have gone ahead without that.

One more thing: Of all the prints I’ve done, it’s the hardest one to capture via photography; posting on the Internet really doesn’t give it justice. That’s OK, that’s kinda what keeps it special, too.

Hope you like purple ;-)

UPDATE: Seth left a kind comment below: “There’s one on the wall of my office. It’s even coo­ler than Hugh says it is.” Thanks, Seth!

[Visit the gallery here to purchase the print and/or view other prints from the gapingvoid “Seth Godin” series etc.]



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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark