My latest book launches today: “Freedom Is Blogging In Your Underwear”

Ama­zon. Ama­zon UK.  Bar­nes & Noble. 800 CEO Read.

In this era of every­body tal­king about the latest shiny app or the latest shiny billio­naire, I deci­ded to write a book about blog­ging, and why it mat­ters: “Free­dom Is Blog­ging In Your Underwear”.

[From the intro:]

In May of last year, my blog, gapingvoid.com, tur­ned ten years old.

Having a blog, a voice, having my own media, utterly chan­ged my life. Sud­denly my career as a car­too­nist wasn’t depen­dent on other peo­ple: the “gatekeepers” — publishers, edi­tors, Holly­wood exe­cu­ti­ves, etc., etc.

Sud­denly I had direct con­tact with my audience. They had direct con­tact with me. I could just do my thing, without having to wait for some­body else to give me the “green light,” some­body else to write a check. I didn’t have to wait around for some­body else to deem me “worthy” …

This gave me the free­dom I spent most of my adult life searching for, the same free­dom I believe we’re ALL searching for, in one way or another.

Career­wise, blog­ging gave me everything. Even in the early days, the bene­fits of blog­ging were so gla­ringly obvious to me that I couldn’t unders­tand why more peo­ple weren’t doing it. Ten years later, I still can’t. So I deci­ded to write a book about it; maybe I could help other peo­ple find this free­dom, too.

Like I said, I’m a car­too­nist. I don’t con­si­der myself a “blog­ging pro­fes­sio­nal.” I don’t con­si­der myself a “social media autho­rity.” That being said, I believe my expe­rience as one of the very early visual artists to totally esta­blish their careers via this won­der­ful new medium might help folks unders­tand not only how power­ful blog­ging is, but WHY it’s power­ful and WHY it mat­ters. And once you can unders­tand this, I believe, your life will be quickly trans­for­med, same as mine was.

[If you’re going to Twit­ter about it, please use hash­tag #Free­do­mIs­Blog­ging. Thanks!]

Comments

  1. Con­gra­tu­la­tions Hugh,

    I hope it will be a simi­lar suc­cess like all the other books you have crea­ted — it’s a kick-ass mes­sage to spread, as I’m DEEPLY in luv with blog­ging myself.

    Gods­peed ;)

  2. Very nice con­cept to your blog this is super cool. I am new to blog­ging and you just gave me a breath of fresh air. Thanks buddy

  3. I believe it. It’s nice to express your­self even if no one is looking.

  4. That was ‘fun’tastic. I’ve always loved rea­ding your blog and seeing your car­toons. This title of your new book is kic­kass. Ins­pi­red by peo­ple like you and Seth Godin, I’ve star­ted my new blog http://bethepurplecow.tumblr.com.
    Thanks a lot.
    I admire you sin­ce­rely.
    KP

  5. Mine just ship­ped! Can’t wait to read it.

  6. Bought this book yes­ter­day and read it in my under­wear. I enjo­yed most of it, but my favo­rite parts were:

    (1) The inter­net eats the “igno­rance pre­mium” for break­fast
    (2) Four Bea­cons (I lear­ned about Aus­tin Kleon from this part and bought his book “Steal Like An Artist” the same day I got Hugh’s book…and also read it in my underwear.

    Thanks Hugh

  7. I shall “blog like the wind”

    :)

    Bri­lliant.
    Thank you

    Lucky

  8. Love, love, love the book. You’re an ins­pi­ra­tion, Hugh, and a gift to crea­ti­ves everywhere. You ins­pi­red me to take my car­toons straight to my blog, rather than wai­ting for the so-called ‘gatekeepers’.

  9. Con­grats on the book Hugh. I’ve just finished rea­ding it and you’ve got me really fired up not just for blog­ging, but also for busi­ness in general.

    Oh and also I hear you’re enga­ged. Big addi­tio­nal con­grats!! x

Trackbacks

  1. […] a new one from Hugh, not free, but still a […]

  2. […] Free­dom Is Blog­ging In Your Under­wear This is not a review (or even an endor­se­ment) of Mr. MacLeod’s new book. I haven’t yet read it. It’s more an endor­se­ment for much of what Mr. Mac­Leod has already done. You see, when I was strug­gling to figure out this online thing years ago, he was there for me, on his site, giving it all away. I’ve never met the man, but he’s still here, still deli­ve­ring wis­dom, stra­tegy, and delight. So, if this “little love let­ter to the blo­gosh­pere” is even half as good as what he’s done already, I’ll put my money down for it. If you make and publish con­tent online, I think you should too. […]

  3. […] a new one from Hugh, not free, but still a bargain…) […]

  4. […] gra­dua­ted from Notre Dame last week and my parents gave me Hugh MacLeod’s book “Free­dom is Blog­ging in Your Underwear.” As an already esta­blished fan of Hugh, I was sur­pri­sed I hadn’t pic­ked it up before. I found it […]

  5. […] gra­dua­ted from Notre Dame last week and my parents gave me Hugh MacLeod’s book “Free­dom is Blog­ging in Your Underwear.” As an already esta­blished fan of Hugh, I was sur­pri­sed I hadn’t pic­ked it up before. I found it […]

  6. […] gra­dua­ted from Notre Dame last week and my parents gave me Hugh MacLeod’s book “Free­dom is Blog­ging in Your Underwear.” As an already esta­blished fan of Hugh, I was sur­pri­sed I hadn’t pic­ked it up before. I found it […]

  7. […] artist, Hugh Mac­leod, embra­ced and dis­ti­lled this brave new world in his new book – Free­dom is Blog­ging in Your Under­wear .  I got the chance to meet Hugh at SXSW 2010 – and he lives what he preaches.  He’s […]

  8. […] I am really exci­ted to see it coming back (Des­pite what some stu­dies have shown recently) into the Social Web scene and rather strong as you can see from a whole bunch of rather pro­li­fic blog­gers sha­ring their […]

  9. […] there is Hugh’s omi­nous por­tent from his latest book ‘Free­dom is Blog­ging in Your Under­wear’ to add moti­va­tion for hed­ging one’s occupational […]

  10. […] the rela­tionships that mat­ter. Hugh Mac­Leod nails it in his latest book Free­dom is Blog­ging in Your Under­wear: …all the inter­net is, as Doc Searls said, is a bunch of pro­to­cols that “allow us to […]

  11. […] of the sen­ti­ments were echoed in Hugh’s latest book ‘Free­dom is Blog­ging in Your Under­wear’. One chap­ter called “Four Bea­cons” really dis­cus­ses varia­tions of ‘Dreams’ which is a topic […]

  12. […] finished rea­ding Hugh MacLeod’s latest book, Free­dom Is Blog­ging In Your Under­wear.  It’s his love let­ter to blog­ging desc­ri­bing how this influen­tial medium chan­ged the […]

  13. […] finished rea­ding Hugh MacLeod’s latest book, Free­dom Is Blog­ging In Your Under­wear.  It’s his love let­ter to blog­ging desc­ri­bing how this influen­tial medium chan­ged the […]

  14. […] Perhaps Hugh McLeod said it best with his book title: “Free­dom is blog­ging in your underwear.” […]

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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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