March 29, 2012
A business card is not just a social object; it’s a form of schwag
The new business cards have arrived.… Very cool.
I’ve been saying this for years– a business card is not just “content”, is not just “personal details”. A business card is not just a social object; it’s a form of schwag, if you think about it.
So you have to treat it like that; you have to think to yourself, “How are people going to interact with this, when I hand it out?”
Not rocket science. Just common sense.
[Check out the new gapingvoid startup: Social Object Factory]
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