March 29, 2012

A business card is not just a social object; it’s a form of schwag

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The new busi­ness cards have arri­ved.… Very cool.

I’ve been saying this for years– a busi­ness card is not just “con­tent”, is not just “per­so­nal details”. A busi­ness card is not just a social object; it’s a form of sch­wag, if you think about it.

So you have to treat it like that; you have to think to your­self, “How are peo­ple going to inte­ract with this, when I hand it out?”

Not roc­ket science. Just com­mon sense.

[Check out the new gaping­void star­tup: Social Object Fac­tory]

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10 Responses to “A business card is not just a social object; it’s a form of schwag”

  1. mars dorian says:

    Nice ! I luv the roun­ded cor­ners and the mes­sage on the bot­tom. Also inte­res­ting — you place the con­tent ver­ti­cally ins­tead of hori­zon­tally. This slightly dis­turbs the way a per­son nor­mally looks at a busi­ness card.

    Was that your purpose ?

    • Hugh MacLeod says:

      Ummm… the logo would need to be pretty small if we were to make the card hori­zon­tal :D

      Any­way, there’s no law saying busi­ness cards have to be a cer­tain way. It’s just con­ven­tion, born out of con­ve­nience, neces­sity, eco­nomy and design.

  2. Marc Ensign says:

    A few years ago I had busi­ness cards made that were see-through plas­tic. Very cool. Except every other time I gave them to someone they com­plai­ned that they couldn’t write on them (I guess to put where we met or something). After a while I couldn’t take it any­more so I got rid of them and went for a more con­ven­tio­nal paper but with a coo­ler design.

  3. Busi­ness card is another form on how you mar­ket your­self to others. It’s a good fac­tor that your busi­ness card should also indi­cate your per­so­na­lity but appl­ying the same prin­ci­ples in crea­ting it so that there’s a lot of chance that a per­son or peo­ple who receive your busi­ness card will keep it.

  4. When you wrote that you are doing busi­ness cards, I assu­med they will be pretty good. But you have stum­ped me, these are so awe­some! I love the colors.

  5. Great work! I believe that this busi­ness card makes a great first impression.

  6. […] A busi­ness card is not just a social object; it’s a form of sch­wag (gapingvoid.com) Share this:MoreLike this:LikeBe the first to like this post. Busi­ness, Cul­ture, Lea­dership Busi­ness, Per­so­nal space […]

  7. Neil Forrest says:

    Busi­ness card is another way to sell your busi­ness. Its a very good idea to link it with your characteristics!!

  8. […] A busi­ness card is not just a social object; it’s a form of sch­wag (gapingvoid.com) Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was pos­ted in Craf­ting and tag­ged Busi­ness card, Office Pro­ducts, Prin­ting, Sta­tio­nery and Paper, Sup­plies. Book­mark the permalink. […]

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