Introducing The Social Object Factory- gapingvoid’s biggest announcement in years.

Like gapingvoid CEO, Jason Korman wrote in today’s newsletter:

Hugh drew today’s cartoon in connection with a talk earlier this year for the members of, Andy Sernovitz’s great cabal of social media heavy weights.

It’s a cute little reminder that no matter how big your business is, your business is not really all you want to be talking about on social channels. It’s the idea of brand as platform. Finding interesting aligned ideas to talk about. The challenge is to create lots of cool stuff to launch into your social networks through your brand.

Take a look at the logo on the bottom right of the image. It’s the logo of Social Object Factory, our new little startup, still in beta, which is in the business of making those cannon balls. Little morsels of powerful content that will explode out of your social channels spreading mojo everywhere. YAY!!!

Yes, now you can have gapingvoid cool to deliver to all your peeps ;-)

gapingvoid has been creating and evangelizing social objects for years, for ourselves, for our friends and for our clients. Now we’re turning it into an official business.

Social Object Factory. We help businesses kick ass.

Feel free to click on the link to find out more. Read the manifesto. Apply for a job. Hire us. We’re looking forward to kicking ass with you. Rock on.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark