[This went out in the newsletter at the weekend, written by my business partner, gapingvoid CEO Jason Korman.]

To those who don’t know us well, gapingvoid just appears to be in the business of selling Hugh’s cool illustrations. Over the years, Hugh and I have gone through the often-tortuous self examination required in the journey of finding our true purpose. Nearly every day asking ourselves: “What can one do with a cartoon?”

Thanks to our friend, Mark Earls, we think a lot about the notion of Purpose Idea, and spend a lot of time helping clients wrestle with the beast as well.

So, we have come up with our purpose, and much of it is around the idea of inspiring others.

Here is an excerpt of what we consider our Purpose – note that it is a work in progress, and always subject to change as we grow, morph and reinvent ourselves.

*We live in incredible times.

*Every single person on this earth has the capacity to make a difference… the ability to lead, and leave their mark.

*Every business is driven by forces far more powerful and profound than money.

*We help businesses discover and articulate their purpose

*We help people make a difference,

*We help leaders lead

*We help businesses kick butt.

*We create social objects that transform organizations, start conversations, and spread ideas at lightning speed.

*We live in incredible times, and as long as there is one person on this earth who does not agree, there is still work to be done.


-Jason Korman


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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark