Avoiding the SXSW slush-pile

One of the highlights of this year’s SXSW for me was, creating a stampede over at the Rackspace stand on the first day of the trade show.

Rackspace printed up 2,500 gapingvoid t-shirts to give away. When the doors opened at 10am, we had 50 people already waiting in line. We ran out of shirts by day’s end.

Get your awesome on, indeed…

We like creating schwag. Schwag is fun. The challenge is to actually create something that transmits REAL MEANING to people. Otherwise you’re just adding to the slush-pile.

And it’s the slush-pile that kills most businesses in the end, schwag or no schwag.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark