Having Serious Fun :D

Using cartoons to communicate about serious subjects is always an interesting challenge- and one that we deal with every day.

Where is the line that can’t be crossed? How do we communicate about something serious in a way that is memorable, whimsical, makes a point but isn’t frivolous?

We’ve proven 1000 times that cartoons are some of the most effective pieces of communication in existence – and we’ve been playing with animating my cartoons for some time, so when the folks at Hewlett Packard Enterprise Security contacted us, we thought, “Hey, why not do a little animation about ‘enterprise security…?”

Let’s face it, enterprise security is pretty dry stuff. Their customers are governments and giant corporations… perfect for a whimsical little animation about finding risk — kinda Pac Man-ish, it makes the point: You need help identifying all the risks to your data centers. With the nemo­nic bino­cu­lars (repre­sen­ting HP’s Enterprise Security Platform), one is able to see the big pic­ture threats, and the threat levels they represent.

I love the little HP geek with the poc­ket pro­tec­tor. I dunno, it just works, somehow. Also check out the logo for our new venture at the very end.

Onwards and Upwards! #VeryExciting.


  1. Factory ? Now you’re on expansion, Hugh, luv it !

    Cool cartoon – it’s awesome to see your stuff animated now !
    I hope to see more of that soon – it’s the next step in creative cartoon revolution !

  2. This is awesome. I wonder how much you have enjoyed seeing your drawings come to life?

  3. Very nice!

    Looking forward to more Gaping Void animation.

  4. This is really cool. As Mars Dorian puts it, awesome to see your stuff animated now! :)

  5. Great logo, Hugh. Really like it.

  6. Very cheery blog, keep smiling

  7. Courtenay says:

    Very clever, very funny, very easy to understand. Well done.


  1. […] Include visuals. Use original photography. Include infographics, cartoons, or infodoodles. Have you seen how Hugh McLeod’s animated cartoons make dry stuff fun? […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

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Former President, Babson College

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Tony Hsieh
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In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark