Using cartoons to communicate about serious subjects is always an interesting challenge- and one that we deal with every day.
Where is the line that can’t be crossed? How do we communicate about something serious in a way that is memorable, whimsical, makes a point but isn’t frivolous?
We’ve proven 1000 times that cartoons are some of the most effective pieces of communication in existence – and we’ve been playing with animating my cartoons for some time, so when the folks at Hewlett Packard Enterprise Security contacted us, we thought, “Hey, why not do a little animation about ‘enterprise security…?”
Let’s face it, enterprise security is pretty dry stuff. Their customers are governments and giant corporations… perfect for a whimsical little animation about finding risk — kinda Pac Man-ish, it makes the point: You need help identifying all the risks to your data centers. With the nemonic binoculars (representing HP’s Enterprise Security Platform), one is able to see the big picture threats, and the threat levels they represent.
I love the little HP geek with the pocket protector. I dunno, it just works, somehow. Also check out the logo for our new venture at the very end.
Onwards and Upwards! #VeryExciting.