Having Serious Fun :D

Using cartoons to communicate about serious subjects is always an interesting challenge- and one that we deal with every day.

Where is the line that can’t be crossed? How do we communicate about something serious in a way that is memorable, whimsical, makes a point but isn’t frivolous?

We’ve proven 1000 times that cartoons are some of the most effective pieces of communication in existence – and we’ve been playing with animating my cartoons for some time, so when the folks at Hewlett Packard Enterprise Security contacted us, we thought, “Hey, why not do a little animation about ‘enterprise security…?”

Let’s face it, enterprise security is pretty dry stuff. Their customers are governments and giant corporations… perfect for a whimsical little animation about finding risk — kinda Pac Man-ish, it makes the point: You need help identifying all the risks to your data centers. With the nemo­nic bino­cu­lars (repre­sen­ting HP’s Enterprise Security Platform), one is able to see the big pic­ture threats, and the threat levels they represent.

I love the little HP geek with the poc­ket pro­tec­tor. I dunno, it just works, somehow. Also check out the logo for our new venture at the very end.

Onwards and Upwards! #VeryExciting.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark