February 15, 2012

Wine List

[This car­toon was sent out ear­lier today in the news­let­ter. You can buy the print here etc.]

This car­toon actually began life out in 2007, as an idea for a wine label design.

Something humorous-aspirational. Fun and witty, without being too down­mar­ket etc etc.

Though it never got as far as pro­duc­tion, it broke the ice with a few major super­mar­ket buyers, so it ear­ned its keep in the end, many, many times over.

The idea was and is always, how can you extend the mea­ning of your pro­duct… make it more inte­res­ting. A label, a free prize inside, whatever.…

"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

2 Responses to “Wine List”

  1. edge ecards says:

    All WOMEN were crea­ted equal.
    So you might as well go for the one with the cash.
    Or the one with the big boobs.

  2. […] more here: Wine List | gaping­void Share and […]

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