Wine List

[This cartoon was sent out earlier today in the newsletter. You can buy the print here etc.]

This cartoon actually began life out in 2007, as an idea for a wine label design.

Something humorous-aspirational. Fun and witty, without being too downmarket etc etc.

Though it never got as far as production, it broke the ice with a few major supermarket buyers, so it earned its keep in the end, many, many times over.

The idea was and is always, how can you extend the meaning of your product… make it more interesting. A label, a free prize inside, whatever….

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark