February 13, 2012
Good corporate social media is WAY harder than it looks
Good corporate social media is REALLY, REALLY hard… WAY harder than it looks. A few people like my good friend, Brian Solis, make it look easy, but they’re the exception, BY FAR.
My prediction for social media in 2012, is that A LOT of people will finally figure that out, the hard way.
So be careful what you wish for etc.
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