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February 13, 2012

Good corporate social media is WAY harder than it looks

4 Comments

Good cor­po­rate social media is REALLY, REALLY hard… WAY har­der than it looks. A few peo­ple like my good friend, Brian Solis, make it look easy, but they’re the excep­tion, BY FAR.

My pre­dic­tion for social media in 2012, is that A LOT of peo­ple will finally figure that out, the hard way.

So be care­ful what you wish for etc.

Tags: Brian Solis, Social Media

4 Responses to “Good corporate social media is WAY harder than it looks”

1. Dell says:

   February 13, 2012 at 2:38 PM

   I love this… so true. Wel­come to my life!

   Susan Beebe
   @Dell
   Glo­bal Comms/PR

   Reply
2. David Rosen says:

   February 13, 2012 at 6:03 PM

   Not to dam­pen the punch­line here (and it wuz funny), as long as you start with the busi­ness goal, get the right peo­ple in the room, figure out where your com­mu­ni­ties are online, then how you can help them, figure out the people/processes/tech you’ll need to serve them, prio­ri­tize that dream list by budget/time/culture, and for Pete’s sake, DO PILOT PROGRAMS, you’ll be fine.

   What’ll be cool in 3 – 4 years is how various corporation’s gover­nance struc­tu­res become the deter­mi­ning fac­tor for suc­cess. The talent will spread out evenly, the tech is commoditized…so what’s left is pro­cess and culture.

   Reply
   • David Rosen says:

     February 13, 2012 at 8:51 PM

     I should pro­bably add the step that pre­ce­des step 1…“read everything Brian has writ­ten”

     Reply
3. Gene Deems says:

   April 15, 2012 at 10:14 PM

   It’s inte­res­ting to watch the evo­lu­tion of social media use in govern­ment… muni­ci­pa­lity, county, state and fede­ral. The real key is hard work, enga­ge­ment and follow-through. I am fas­ci­na­ted that the IRS doesn’t ans­wer tweets. IRS just uses as one way dis­se­mi­na­tion. Another cha­llenge is the plethora of new tools being deve­lo­ped every six months. Which ones will stick. You can follow me on Twit­ter @gdeems

   Reply