Inspire, or die trying.

[Ori­gi­nally sent out in today’s news­let­ter etc. Buy the print here etc etc.]

Like I said on Twit­ter ear­lier today, the peo­ple who REALLY taught me “How To” do anything worthwhile, didn’t write a big ol’ list of ins­truc­tions, didn’t hold my hand, they just led by example.

The great Bri­tish adver­ti­sing man, Dave Trott once did that for me, back in the day…

THIS is what REAL lea­dership means. THIS is what REAL ins­pi­ra­tion means.

And you’d bet­ter get used to it. Because in the world we now live in, there are no more jobs. There are no more bos­ses. There are only clients and cus­to­mers from now on.

The emplo­yees who don’t get that, are dead in the water. And so are the “bos­ses” who still like to be trea­ted as “bos­ses”. Good rid­dance to them all.

So… go read Dave Trott’s stuff. Find out who he is. Go learn from a MASTER. Do it. Rock on.