Why “Only connect” is my favorite marketing strategy.

Thanks to Chris for sending me this photo, via Twitter.

The gapingvoid Valentine print he ordered, just as he was opening the box. A delighted customer, so it seems. Hurrah!

I love getting stuff like this from people, and not just because “Social Proof is the new marketing” yada, yada, yada.

As artists and/or marketers and/or business people, it’s not enough to just think about the money and the ROI. We need to know that we “connected”, somehow. Deeply so, sometimes.

Or else we just become very dull, making very dull stuff for very dull people, living very dull lives.

Which except for the occasional faceless corporation, is not much of a sustainable business model.

E.M. Forster’s very famous advice to aspiring authors had a mere two words: “Only connect.”

Exactly. In both art and business.

Only connect.

Think about it.

Speak Your Mind


Comment through Twitter

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark