My next book… and some personal thoughts on the future of the economy.

[The paper­back galley copies. It’ll actually be coming out in hard­back and Kindle only etc.]

I already broke the news on Twit­ter a while back, but yeah, gaping­void Book Num­ber Three comes out in April [Ama­zon pre-order link here].

Like I said earlier:

Think of it a wee love let­ter to the blog. As everything and every­body gets swa­llo­wed up by Face­book, Goo­gle+ and other “Death Stars”, remem­ber the impor­tance of having one’s own piece of real estate to call one’s own…

It’s also very, very short. I was in Bre­vity Mode at the time. And I made sure to put lots of new car­toons in there, just like last time.

I also didn’t write it for the “social media pun­dit” yak­kin’ crowd. I wrote it for your Cou­sin Al, something just to plant a seed in his head. Hope­fully one day it’ll sprout something.

What’s really inte­res­ting to me about the book is the timing. In a year where you can’t turn on the news without some pun­dit asking, “Where are all the new jobs are going to come from”, this might hint at a good ans­wer, of sorts.

Because the way the eco­nomy is evol­ving, the new jobs are going to come from peo­ple who are pre­dis­po­sed to blog­ging in their under­wear, any­way. The peo­ple who quit their dead-end, pen-pushing jobs, got a second mort­gage, tur­ned their spare bedroom into an office and basi­cally ris­ked everything to pur­sue their dream. And star­ted a blog to help get the word out.

The peo­ple who don’t have to wear an tie and go to end­less boring mee­tings seven hours a day for a living.

The peo­ple who actually MAKE stuff. The peo­ple who actually create real, thri­ving busi­nes­ses from scratch. Up and at ‘em by six a.m. Before they’ve had their first cup of cof­fee. In their under­wear. Exactly.

And thanks to blog­ging social media, begin­ning that adven­ture is far less lonely and daun­ting a pro­cess than it used to be, THANK GOD.

Clo­sely rela­ted, my regu­lar Twit­ter buddy, Umair has a WONDERFUL little post over on the Har­vard Busi­ness Review, “Create A Mea­nig­ful Life Through Mea­ning­ful Work” where he laments about how most “suc­cess­ful” peo­ple he meets seem to make a living these days. As usual, he pulls no punches– he sug­gests that maybe, just maybe our current depres­sion is not an eco­no­mic one, but a spi­ri­tual and psycho­lo­gi­cal one.

I’ve been in Manhat­tan for the last few weeks. Han­ging out in all the wrong pla­ces (read: pain­fully hip power hotels), I’ve had the ques­tio­na­ble pri­vi­lege of overhea­ring more than my fair share of Very Serious Con­ver­sa­tions from the movers and sha­kers of the world.

And boy, have they been tedious: mostly, about eking out slightly shar­per terms for deals for more yawn-inducing stuff (whether flicks, finan­cial ins­tru­ments, or kicks) that’s des­ti­ned not to mat­ter. So here’s a tiny hypothe­sis: maybe the real depres­sion we’ve got to con­tend with isn’t merely one of how much eco­no­mic out­put we’re gene­ra­ting — but what we’re put­ting out there, and why. Call it a depres­sion of human poten­tial, a tale of human sig­ni­fi­cance being will­fully squan­de­red (on, for exam­ple, stuff like this).

Bravo, Umair! My thoughts exactly. Like the bri­lliant Guy Kawa­saki once famously said, “Make Mea­ning”. That is where the action is, that is where the eco­nomy AND the future is going. For all of us, rich and poor.

Make of that what you will…

Comments

  1. Con­grats for your new book, Hugh !

    I see a future where every solo-creative entre­pre­neur is sit­ting in their pants, in front of the PC and crea­ting awe­some art for the whole wide world.

  2. RIGHT ON>
    he sug­gests that maybe, just maybe our current depres­sion is not an eco­no­mic one, but a spi­ri­tual and psycho­lo­gi­cal one.
    “So here’s a tiny hypothe­sis: maybe the real depres­sion we’ve got to con­tend with isn’t merely one of how much eco­no­mic out­put we’re gene­ra­ting  —  but what we’re put­ting out there, and why. Call it a depres­sion of human poten­tial, a tale of human sig­ni­fi­cance being will­fully squandered”

    Oh ANd I’ll buy yer book. Con­grats on making enough dough so you can actually focus on making some art with a somewhat clear and failry fed…head.…ha. Seriously..thats one of my sim­ple goals in life. rock on.

  3. LOVING the title/cover/concept!! Awesome.

    I quit a desk job to stay home and blog, so I’m par­ti­cu­larly exci­ted about this one, Hugh :)

    I’m sure it’ll give many peo­ple per­mis­sion to do the same.

    • THanks Miche­lle,

      All the ground-breaking “how to” blog­ging books were writ­ten years ago– “Naked Con­ver­sa­tions” etc.

      I didn’t want to do that… Like I said, I wan­ted something very per­so­nal that, God Willing, might plant a seed or two in somebody’s head, unexpectedly.

      I doubt this book will impress the pro-blogger scene much, but that was’t the point of it.…

      • Won­der­ful Hugh, that your book is no how-to/roadmap/manual! Yay;-)

        This is the last thing our world needs, just another cook-book.

        Indeed, peo­ple need to be touched in their core, they need to melt their ‘fac­tory mind­set’ and tap deep within them for their art.

        Thank you for ship­ping yours!

        cheers from,
        i.s.

  4. blog­ging in underpants ?

    Under­pants is outside clothes !!

  5. Hey Hugh,

    Pre-ordered a copy. What I like most about your books is they aren’t “how to” orien­ted… more ins­pi­ring, poin­ting out the spe­ci­fics that are more impor­tant than “how to.”

    Thank you for wri­ting another one.

    • Dave Doolin says:

      Good idea, I just pre-ordered a hard copy as well.

      Agree about the Howto, I have that pretty well dealt with. Sta­ying ins­pi­red is now top job. Pro­bably should take a vacation.

  6. Just got a copy of your new book, it is lite­rally in my hands right now. It even has a small disc­lai­mer: “Advance Unco­rrec­ted Proofs — Not For Sale.” I feel pretty spe­cial get­ting such an exc­lu­sive copy. =)

    Thanks for ins­pi­ring peo­ple to uti­lize the Inter­net as a plat­form for free expres­sion. I myself, recently dove into the blog­ging business.

  7. Much suc­cess to you, love your pictures!!!

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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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