The Genesis of gapingvoid Business Cards

If a lawyer gives you her  gapingvoid business card, what does that tell you?

Like Jeff says, that you’re not dealing with a normal lawyer…


[You can get the bizcard design above here, and if you like the design well enough to hang it on your wall, the print is for sale here. Rock on.]

I got the idea for gapingvoid business cards when I was living in New York, when I discovered that I preferred giving out my own, hand-drawn business cards to people, rather than the ho-hum business cards that my employer at the the time issued me with.

Of course, after a while it became a lot of work, drawing them every time I met someone. Eventually I started getting them printed. Then I thought, why not print them for other people? The rest is history…

I always thought there was a market for business cards that stood out. Cards that reflected the personality of the person handing them out, cards that said, “I’m not just one more random shmuck in a bar, doing the usual handing out his card to an equally random chick in a bar yada, yada, yada.”

Living in New York, in a sea of other equally opportunitist young people on the make, it was easy to be “another random guy”. I don’t want to be that random guy. I wanted to be something else.

And it worked. What started out as an act of rebellion among the suits and hipsters of Manhattan, turned into a successful business and art career.

I’m having fun. You?

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark