[Cartoon first published circa 2005 etc.]
So uber-famous-corporate-blogger-ninja-rockstar Jerimiah Owyang blogged about The Golden Age of Tech Blogging being over. His colleague, my friend, Brian Solis doesn’t agree. Lots of other people are yakkin’ about it as well, it seems. I guess that’s a good thing. Here are my thoughts:
1. Time to quote Shirky YET AGAIN: “So forget about blogs and bloggers and blogging and focus on this?—?the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast.” -CLAY SHIRKY in 2004.
2. The business model of blogging has been proven many times over, so pretending that it hasn’t is pointless. Indirectly, Fred Wilson’s blog is EASILY worth more to him, than what AOL paid Mike Arrington for Techcrunch, maybe by a factor of ten (and they paid over $20 million for the latter, I am told). I’m not kidding! Whether or not said proven business model suits your individual needs is another question…
3. Blogging is no longer about “The Conversation”. That moved over to Twitter, Facebook etc years ago. If you’re just looking to natter and rant with the other trolls, I guess the comment section of a large blog like Gawker or HuffPo is as good a place as any. One more waste of space wasting their time, whatever. I’m liking Google Plus a lot these days. It has the same spontaneity as Twitter, but a bit more engaging and thoughtful, somehow. I never go on Facebook much any more. Too many “civilians”.
4. We forget JUST how utterly time-consuming blogging used to be, back when it was the only game in town. I remember the early blogging days, don’t you? Remember how keeping up with the blogosphere properly took ten hours a day? Nowadays, the only people who are left blogging are the people who REALLY want to, who ACTUALLY have something to say. Everyone else is uploading cat photos on Facebook. I think this is a good thing.
5. Traffic is now harder to get than ever, but I’m OK with that. The kind of effort it takes me to get a noticeable and sustainable increase in blog traffic, ballpark, is about the same amount of time and effort it takes me to get a book deal and write the first draft. Guess which option I chose? Exactly…
6. I’m waiting for the Golden Age of Facebook and Twitter to be over, too. That way we can all get away from our computers and back to actually getting some real work done. Ha!
7. It’s the product, Stupid. My social media strategy these days has only three words: “Draw more cartoons”. In other words, create more real work, ACTUAL PRODUCT (in my case, cartoons) and the social media will fall into place, but only AFTER I’ve done the thing that actually pays the bills. Getting all obsessed with social media BEFORE you’ve created something of real, lasting value is putting the cart before the horse. But that’s an easy mistake to make online, I’m as guilty of that as anyone. Never again.
8. None of this is new. My thoughts on blogging aren’t that different than the last time I wrote a post like this one, nearly two years ago. Nor are my thoughts that different to anybody else’s I’ve seen lately, frankly. Do the math…