Cultural Jamming: America’s next big industry?


The Golden Age of advertising- the “Mad Men” era- started about 50 years ago, with people like David Ogilvy, George Lois, Bill Bernbach leading the way, and shops like Weiden & Kennedy, BBH, Fallon, BMP, GGT, CDP and Goodby following in their wake.

This golden age came to an abrupt end, when our friend the Internet came along, with a lot of people on Madison Avenue suddenly starting to fear for their jobs.

So if traditional advertising is “dead”, what comes after it? That’s a question I’ve been asking myself for the last ten years, ever since I launched gapingvoid back in 2001.

Though I wasn’t paying too much attention at the time, the answer kinda-sorta came to me back in 2004, in a line I wrote in The Hughtrain:

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  1. to make that money is the way to go

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark