Cultural Jamming: America’s next big industry?


SO WHAT COMES AFTER ADVERTISING?

The Golden Age of advertising- the “Mad Men” era- started about 50 years ago, with people like David Ogilvy, George Lois, Bill Bernbach leading the way, and shops like Weiden & Kennedy, BBH, Fallon, BMP, GGT, CDP and Goodby following in their wake.

This golden age came to an abrupt end, when our friend the Internet came along, with a lot of people on Madison Avenue suddenly starting to fear for their jobs.

So if traditional advertising is “dead”, what comes after it? That’s a question I’ve been asking myself for the last ten years, ever since I launched gapingvoid back in 2001.

Though I wasn’t paying too much attention at the time, the answer kinda-sorta came to me back in 2004, in a line I wrote in The Hughtrain:

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

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Former President, Babson College

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Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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