We’ve had a lot of people send emails and approach us with the same question, and it’s one we are always very eager and happy to answer: What IS a social object?
The thing is, it’s simple to understand literally, but what does social action gravitating around an object have to do with the cartoons I draw, you ask. Here’s the thing–I don’t draw cartoons to be hoisted up on the walls of some gallery for people to walk through and look at. I draw cartoons to encourage social dialog.
It’s not about staring at something and asking, “What does this mean?” It’s about relating to something. I take thoughts and ideas that have passed through ALL of our heads from time to time and put it in a format that encourages us to actually TALK about it.
So, again, what are social objects? There are many different types (some are VERY complex), but the gapingvoid brand of social object is designed to communicate meaning in unexpected ways. My cartoons don’t come with an explanation, and two people may have different interpretations, but they find a place inside of hearts and minds that make people want to share them – That’s what makes them Social and that’s the beauty of it. And it is why I love doing what I do. It’s just…simple.
