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November 15, 2011

Jyri Engstrom and “Wave Media vs Particle Media”

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[Photo cour­tesy of @MissDestructo]

Above  are some of the social object car­toons we had on dis­play the other week at Blog­world… clients inc­lu­ding Racks­pace, Bab­son College, Intel etc etc.

The one on the top left got the most reac­tion, I won­der why

The mis­sion con­ti­nues: to spread the mes­sage that yes, social objects ARE the future of mar­ke­ting.

I think it’ll take a while to spread but hey, there’s been some serious recent pro­gress: In his big key­note at Blog­world, Jim Far­ley, the CMO of Ford Motors said, “Cars are social objects”.

Wow. I was right there in the audience, hea­ring it live. I could hardly believe it.

It felt like a coup…

As you pro­bably know already, I was tur­ned onto the social object idea by the antro­po­lo­gist, Jaiku foun­der and for­mer Goo­gle emplo­yee, Jyri Engs­trom, at his big talk at Reboot 2005 (which has gone in his­tory a one of the best tech con­fe­ren­ces ever, btw).

A year before that, I had met Jyri for the first time at Joi Ito’s big geek din­ner in Lon­don, where we tal­ked about how blog­ging was all about “par­ticle media”, whe­reas tra­di­tio­nal broad­cast was all about “wave media”.

Wave vs Par­ticle. Exactly.

And what do these par­tic­les con­sist of? Social Objects. Exactly.

Jyri knew what I meant, kinda sorta. You?

[CAVEAT:  This post is not a finely craf­ted piece of blog lite­ra­ture, witeen for pos­te­rity, but me just thin­king out­loud. But there’s some things in here worth thin­king about firther etc.]

 

 

Tags: Blogworld, Jim Farley, Jyri Engstrom, social Objects