October 6, 2011
I remember the first time I saw the TV Ad.
It changed my life.
It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to whatever short-term, trivial needs I had going on that day (i.e. like pretty much every single other commercial out there).
It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.
It’s not what Steve Jobs created in his his brief but incandescent life– the computers, iPods, iPhones etc etc– that isn’t the big story.
And what we created with his products, that isn’t the big story, either.
The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.
And so we did.
Thank you, Steve. You will be missed. Of course you frickin’ will…
[UPDATE: Anita has already downloaded it, printed it out, put it up and posted the photo on the gallery website. Feel free to do the same. Very cool. Thanks, Anita!]
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