This is a poster I did for Prepara, the cooking utensil maker. They’re a client of my client, Rackspace. Basically, Rackspace was commissioning me to create a little goodwill gesture, a little social object for one of their favorite customers etc.
I was trying to capture Prepara’s schtick in a single drawing. I follow the art gallery scene, I follow the industrial design scene. Pound for pound, the latter inspires me more often, more consistently. The combination of love and utility is a powerful one. Combined with something so basic and primal as eating, even more so.
