“A Business Is Only As Good As Its Conversations”

[Screenshot of the Rackspace client page etc.]

Now this is exciting: Dedicated gapingvoid client pages.

Here’s the first one: For my favorite Texan client, Rackspace. All the cartoons I’ve done for them on a single page, easy to find at the URL rackspace.gapingvoid.com.

AND… they’re all in high-rez. WHICH MEANS, anybody at Rackspace (or anybody somehwere else), can click on the image, download the high-rez version, print it out and stick it on the wall of their cubicle or office or door or wherever.

Instant cube grenades. Exactly.

And we’ll soon be doing likewise for gapingvoid’s other clients: HP, Dewar’s Whisky, Intel etc etc.

Like I said a few days ago, my work doesn’t belong in art galleries, it belongs in office cubicles. And this makes the latter REALLY easy for people. Sure, if they’d rather have a signed print that cost money, they can do that easily enough, as well… but FREE has its place, too.

Early on, we (i.e. the entire gapingvoid team- Me, Jason, Laura, Sam etc) noticed that a business is only as good as the conversations it has with people, both inside and outside the organization [i.e. classic Cluetrain parlance].

Ergo, that means there MUST be a market for art i.e. social objects that could start these right kinds of conversation. Quod Erat Demostrandum.

To us, this wasn’t rocket science, this was ALL common sense. And so we built a business around it…

So now the next question is, of course, how are YOUR conversations coming along? How can they be improved? CAN they actually be improved? Serious question.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark