“Because you can’t live in a hammer.”

[One of my early bizcard drawings. New York, 1998.]

[The following was originally posted in March, 2006. Appropos to a lot of the conversations I've been having recently:]

Blogs are like hammers. They are tools for building stuff.

When you talk about building a house with a carpenter, you don’t mind him talking about his hammer for a while.

Nobody minds indulging a craftsman, within reason.

“This hammer is great for this,” he’ll gush. “This hammer is great for that…”

So you think yes, hammers are good things, and indeed his hammer looks like a particularly fine example.

But eventualy you’re going to interrupt his joyous ode to hammers. After a couple of minutes you’re going to abruptly change the subject:

“Cool. Now let’s talk about the ACTUAL HOUSE you’re going to build for me…”

And if the carpenter is any good, he won’t have any problem with that.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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