All Products Are Conversations

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As the great Doc Searls famously wrote in The Cluetrain, “markets are conversations”. So it stands to reason that products are, as well.

Products OF a dialogue.

Products ARE a dialogue.

How you talk to your customers affects how your products get made. Of course they do. Tony Hsieh of Zappos understands this very well. In molecular terms, his company is little more a call centre and a warehouse full of shoes. But it is the social interaction which makes the company rock.

The social dynamic.

The conversation.

Exactly.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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