Everything Is Marketing

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This has been doing the rounds for the last decade or so: the idea that marketing is not just some appendage to be bolted on externally, but something more central and baked-in.

But of course, you can take that idea too far.

You can make it a silly idea.

No idea is so good that it can’t be made silly, with just a little application. Heh.


  1. I think if you replace “marketing” with “New York” the comic still works.


  1. [...] Everything is Marketing -This one isn’t much of a post, really, but it’s an interesting idea to reflect on.  When you get right down to it, everything about your writing is, in some way, marketing.  Don’t you construct your first page to draw in the reader? Don’t you make sure every scene (in fiction) has some kind of conflict to keep your reader moving forward?  Success in almost anything you do involves understanding your audience and making them happy. [...]

  2. [...] something more central and baked-in. But of course, you can take that idea too far… ” Hugh MacLeod Posted as a headline on July 26, 2011Tags: hugh macleod, ideas, marketing, marketing [...]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark