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July 13, 2011

This is my message from TED Global: “ALL ART IS SMALL ART”

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I’m at Ted Glo­bal, on behalf of, Dewar’s Whisky.

I’m dra­wing tons of car­toons, based on my expe­rien­ces here.

To be honest, there’s so much fan­tas­tic stuff here, coming at me at 200 mph, it’s hard to keep up with it in real time. It’s a good pro­blem to have, I would say…

THEREFORE:

1. You can follow the action is pretty easily. Just follow #TED­glo­bal and #dewars­ted on Twitter.

2. This is my mes­sage from TED Glo­bal: “ALL ART IS SMALL ART”. Big, impor­tant stuff is ALWAYS, ALWAYS, ALWAYS pre­ce­ded by small moments of genius. Watch all the TED videos if you don’t believe me. All the world’s great human-caused tra­ge­dies (not to men­tion, all fai­led expen­sive mar­ke­ting cam­paigns) were cau­sed when the peo­ple in charge tried to bypass the small stuff and go straight for the big stuff. Five Year Plan, Com­rade? Great Leap For­ward, Comrade?

3. And this is also my mes­sage fro Dewar’s: “ALL ART IS SMALL ART”. All great mar­ke­ting starts that way. And more impor­tantly, stays that way.

Rock and roll…

Tags: Dewars Whisky, Dewarsted, TED Global

2 Responses to “This is my message from TED Global: “ALL ART IS SMALL ART””

1. Belinda says:

   July 13, 2011 at 9:42 PM

   Hello Hugh. And a big hurrah for your pur­suit of unif­ying work and love. I have been pas­sio­nate about this for a long time, with my pas­sion spu­rred on by seeing so many beau­ti­ful, smart peo­ple trea­ted like rub­bish. Thanks to the igno­rance or arro­gance of mana­ge­ment they are trea­ted with dis­dain and left to rot — their souls crushed. My per­so­nal pro­test has been the crea­tion of the blog: http://www.howtobehappyatwork.wordpress.com. My only hope is that it might give peo­ple some ideas of how they can make their work pla­ces and lives brigh­ter (with or des­pite their mana­gers). I hope it can keep them in touch with their huma­nity, and all the lovely things that brings with it. I hope you have a hoot at TED (she says tur­ning green with envy) and I look for­ward to follo­wing your jour­ney! Kin­dest regards, Belinda

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2. Mars Dorian says:

   July 14, 2011 at 2:15 PM

   ooo man Hugh,

   it must be awe­some to expe­rience TED right on the spot, I’m going to be there in the near future.

   “ALL ART IS SMALL ART” inte­res­ting con­cept. I try to see the prac­ti­cal side of that — going ´back to your glo­bal micro brand con­cept. It has never been so awe­some to be small — and “small” art­work can have BIG effects thanx through the internet !

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