June 14, 2011

The Internet: Keep It New, Keep It Fresh.

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The Inter­net chan­ged my life. Totally, utterly trans­for­med it. Of course it did. In a very short period of time. A cou­ple of years, tops.

And then there’s also my Internet-famous rocks­tar friends: Those who, simi­lar to myself, somehow mana­ged to create these inte­res­ting, web-enabled, pros­pe­rous, func­tio­ning little online micro-empires of their own. Inter­net mavens like Robert Sco­ble, Doc Searls, Mike Arring­ton, Seth Godin, Brian Clark, Sonia Simone, Loic Le Meur etc etc.

If you read gaping­void, chan­ces are you know what I’m tal­king about. You’re pro­bably one your­self, or if you’re not, you’re pro­bably aspi­ring to be more like that. At the very least, you’ll pro­bably have a few friends like that.

In other words, this “Internet-Transformed Life” is not something alien to you. You GET it. It’s around you all the time.

And heck, even of you’re not one of these so-called rocks­tar folk, your life has still been trans­for­med utterly, whether you’re aware of it or not. You may not be “Internet-famous”, but try ima­gi­ning your life without it. Try going a year without Face­book or Goo­gle or Twit­ter or even even email and Inter­net access. Ima­gine going without it while still hol­ding down your current job and get­ting your bills paid.

I’m gues­sing that would be difficult.

It cer­tainly would be impos­si­ble for me. I don’t even want to think about it.

Hey, guess what? This state of affairs is per­ma­nent. It’s never NOT going to be trans­for­ma­tive, it’s never NOT going to be chan­ging everything and utterly cen­tral to ful­fi­lling your needs. Cer­tainly not in our lifetimes.

The Inter­net is here to stay, and it’s cons­tantly re-inventing itself, and the world that surrounds it.

And yet we still take it for gran­ted, even after all it’s done for us. It’s only been avai­la­ble en masse for little over a decade and already it’s no big deal. Twit­ter and Face­book? Dude! That’s so 2007!

It’s a mis­take to think like that. So blog­ging is past-tense. Same with Face­book or Twit­ter. Who cares? The Inter­net is SO MUCH BIGGER and long-term than any of that. That’s like com­pa­ring a bottle of Perrier with the Paci­fic Ocean.

If the Inter­net doesn’t seem new and fresh to you, you’re doing something wrong, end of story. You are basi­cally extinct, end of story.

That’s my advice to any adult, regard­less of age, class, race, natio­na­lity or gender.

Keep it new. Keep it fresh. By any means necessary.

There, I’ve said my piece. Thanks for listening.

[PS: This blog post is dedi­ca­ted to my old friend, the won­der­ful Doc Searls, legen­dary co-author of The Clue­train, the first per­son to REALLY open my eyes to all this. Thanks, Doc!]

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6 Responses to “The Internet: Keep It New, Keep It Fresh.”

  1. Casey Schorr says:

    Com­ple­tely agree. The inter­net is only a tee­na­ger, as Gary V would say. Throughout our life­time we’re going to see so many cool internet-enabled revo­lu­tions. And I agree about the “so 2004″ stuff like blog­ging and Face­book. I’m just get­ting into blog­ging and while it might not be cut­ting edge it’s still trans­for­ma­tive in the whole scheme of things. A decade ago I wouldn’t have been able to push my thoughts and con­nect with peo­ple at the click of the Word­Press but­ton. It’s really ama­zing. Your post reminds me of the moun­tains here in Colo­rado. All of us who live in this awe­some state take them for gran­ted. I have a moun­tain less than a mile from my house, I can see it out my win­dow every day, yet months go by where I for­get to go hike up the damn things! Love this post!

  2. Hugh MacLeod says:

    Hey Casey,

    Yeah, well, nature pro­gram­med us to take the fami­liar stuff for gran­ted, howe­ver majes­tic the moun­tains may be.

    Nature hard­wi­red us ins­tead to pay close atten­tion the the new and unfa­mi­liar. It kept our ances­tors from get­ting eaten by saber-tooth tigers.

    It is what it is…

  3. 23Seeds says:

    You are so right on!

  4. Tim says:

    Hugh should that be “Keep it new”?

  5. cinderkeys says:

    The Inter­net began to change my life in late 1991, before it was “the Internet.”

    Not because it made me a rock star. Because it ena­bled me to form con­nec­tions with peo­ple I never could have met other­wise. It gave me a dif­fe­rent place to put some of those eggs I’d been sto­ring in one basket.

    In retros­pect, it’s hard to believe that I didn’t rea­lize that it was going to change the whole world.

  6. ken says:

    Your best quote: “The Inter­net is here to stay, and it’s cons­tantly re-inventing itself, and the world that surrounds it.” That’s a fact.

    It’s also a war­ning because if we want to be “here to stay”, we must also be “cons­tantly rein­ven­ting” ourselves.

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