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June 13, 2011

A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.

2 Comments

Here are some pic­tu­res Rob La Gesse sent me- peo­ple at Racks­pace who down­loa­ded my car­toons off the web, prin­ted them out and hung them on their walls.

“Crap jobs are crea­ted by other peo­ple, dream jobs you make your­self” and “Life is short, Make it amazing”.

No “Rea­son Why” to buy the Racks­pace pro­duct. No top-down mis­sion statement.

Nope. Ins­tead I tried to talk about stuff that ACTUALLY MATTER to peo­ple inside and outside the company.

Like I said in my last post, ALIGNMENT is where the action is.

“A brand’s first job is to be inte­res­ting”. Alig­ned brands are far more inte­res­ting than brands that just want some­body else’s money.

Just because you work for a big com­pany doesn’t mean you don’t have to think about REAL human values. In fact, it’s more impor­tant than ever.

Think about it.

[More Racks­pace car­toons here.] [More cor­po­rate car­toon com­mis­sions here.]

Tags: Cool Office Art, Rackspace, Rackspace Cartoons, Rob La Gesse, Transform Office Art, transforming the business place

2 Responses to “A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.”

1. Mark says:

   June 13, 2011 at 11:58 PM

   The wit here seems like an agent of cubi­cal rene­wal. Subscribed.

   Can you explain align­ment further? Vision-purpose-execution-creation?

   TY Hugh,
   Mark

   Reply
2. Rachel says:

   June 14, 2011 at 5:44 AM

   I’m not sure what it says about me/the comp­nay I work for but my desk deco­ra­tions are 3 plush/stuffed Angry Birds, the XKCD maps of the inter­net and a slide about the Hei­rarchy of Robot Needs (last step, self actua­li­sa­tion, des­troy all humans). It could just mean I spend too much time on the internet

   Reply