June 13, 2011
A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.
“Crap jobs are created by other people, dream jobs you make yourself” and “Life is short, Make it amazing”.
No “Reason Why” to buy the Rackspace product. No top-down mission statement.
Nope. Instead I tried to talk about stuff that ACTUALLY MATTER to people inside and outside the company.
Like I said in my last post, ALIGNMENT is where the action is.
“A brand’s first job is to be interesting”. Aligned brands are far more interesting than brands that just want somebody else’s money.
Just because you work for a big company doesn’t mean you don’t have to think about REAL human values. In fact, it’s more important than ever.
Think about it.
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