A brand’s first job is to be interesting. Aligned brands are far more interesting than brands that just want somebody else’s money.

Here are some pictures Rob La Gesse sent me- people at Rackspace who downloaded my cartoons off the web, printed them out and hung them on their walls.

“Crap jobs are created by other people, dream jobs you make yourself” and “Life is short, Make it amazing”.

No “Reason Why” to buy the Rackspace product. No top-down mission statement.

Nope. Instead I tried to talk about stuff that ACTUALLY MATTER to people inside and outside the company.

Like I said in my last post, ALIGNMENT is where the action is.

“A brand’s first job is to be interesting”. Aligned brands are far more interesting than brands that just want somebody else’s money.

Just because you work for a big company doesn’t mean you don’t have to think about REAL human values. In fact, it’s more important than ever.

Think about it.

[More Rackspace cartoons here.] [More corporate cartoon commissions here.]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark