If your marketing fails to create Social Objects, your marketing will fail..

May 21, 2011

If your marketing fails to create Social Objects, your marketing will fail..

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Ken Kaplan brought this to my attention: One of my little blue critters hanging on a wall inside Intel Corp.

Ken called it a “Sign of Super Intelligence and Creativity Inside Intel”. Thanks, Ken!

A cartoon all by itself changes nothing. A “Social Object”, however, can move mountains.

As I’m fond of saying, if your marketing fails to create Social Objects, your marketing will fail.

Think about it some more then get back to me…

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"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

One Response to “If your marketing fails to create Social Objects, your marketing will fail..”

The Good & Bad of (business) Metaphors | The Circus Serene says:

June 9, 2011 at 12:28 PM

[…] It’s also sometimes an awesome way to make your website or business stand out from the crowd, becoming what Hugh MacLeod calls Social Objects […]

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Hugh MacLeod

I’m Hugh MacLeod. I’m a cartoonist. Occasionally I write books.

gapingvoid is interested in start-up culture, because changing business for the better is what we’re about; that’s what Social Object Factory is about. We live and breathe it; we help everyone from lone entrepreneurs, to mid-sizers, to Fortune 500’s do the same. Check out our work here.

We create art that helps companies kick ass, end of story.

We also have a daily cartoon newsletter that makes a lot of people happy.

If you just want to say ‘Hello’, feel free to email me, anytime.

If you want to talk business, then it’s probably best to please contact my business partner, gapingvoid CEO Jason Korman, here. We look forward to working with you. Thanks!