If your marketing fails to create Social Objects, your marketing will fail..

Ken Kaplan brought this to my attention: One of my little blue critters hanging on a wall inside Intel Corp.

Ken called it a “Sign of Super Intelligence and Creativity Inside Intel”. Thanks, Ken!

A cartoon all by itself changes nothing. A “Social Object”, however, can move mountains.

As I’m fond of saying, if your marketing fails to create Social Objects, your marketing will fail.

Think about it some more then get back to me…

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  1. [...] It’s also sometimes an awesome way to make your website or business stand out from the crowd, becoming what Hugh MacLeod calls Social Objects [...]

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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