May 21, 2011
If your marketing fails to create Social Objects, your marketing will fail..
Ken Kaplan brought this to my attention: One of my little blue critters hanging on a wall inside Intel Corp.
Ken called it a “Sign of Super Intelligence and Creativity Inside Intel”. Thanks, Ken!
A cartoon all by itself changes nothing. A “Social Object”, however, can move mountains.
As I’m fond of saying, if your marketing fails to create Social Objects, your marketing will fail.
Think about it some more then get back to me…
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