April 26, 2011

Creating work that talks about the stuff that ACTUALLY MATTERS to people.

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Mike Nata­li­zio, CEO of HNI Insu­rance sent me this photo. A fra­med car­toon I did a year or two ago for his com­pany. Thanks, Mike!

He’s got a few of these gaping­void car­toons in his office. “Social Objects” desig­ned to start con­ver­sa­tions when peo­ple come to visit etc etc.

This is what I meant when Paul Barron asked me, what’s next for gaping­void, in that terri­fic video inter­view he did ear­lier this year [Towards the end, about 19’15″ into it].

Art, not as pretty deco­ra­tion, nor as an exis­ten­tial howl from  Tor­tu­red Artist Genius Dude, nor the smart-ass, sychophan­tic, post­mo­dern shit from New York and London.

But Art to arti­cu­late real mea­ning. Art that helps move busi­nes­ses for­ward. And hope­fully helps move REAL peo­ple for­ward along with it. Right here. Right now.

Not adver­ti­sing. Not telling peo­ple to buy.

That’s what the Cube Gre­nade idea is all about. Creating work that arti­cu­la­tes the stuff that ACTUALLY MATTERS to peo­ple. Work that arti­cu­la­tes Purpose-Idea. Right here. Right now.

But hey, most peo­ple rea­ding this are also trying to do the exact same thing with their stuff, so at least I’m good com­pany. Heh.

 

 

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3 Responses to “Creating work that talks about the stuff that ACTUALLY MATTERS to people.”

  1. Cameron says:

    I think most artists are crea­ting things that ACTUALLY MATTERS to peo­ple. They just have a lon­ger view.

  2. Hugh, love it.

    Great car­toon. The pro­blem is, I know some con­sul­tants whose client pros­pect con­ver­sa­tion goes something like that.

    I try to be somewhat more sophis­ti­ca­ted. Some­ti­mes I even suc­ceed in being so, des­pite myself. I blog about this over at:

    http://Clientonomy.com

    I’m sen­ding some peo­ple I know over here, to view your car­toon. They need it.

    Mac.

  3. Is this car­toon avai­la­ble as a print? Not seen it in the gallery??

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