“Treat it like an adventure. An adventure worth sharing.”

That was probably the best line in Evil Plans:

“Treat it like an adventure. An adventure worth sharing.”

Whether we’re talking about a business plan, a career, or something far more important, something that actually matters… that’s what we’re here for, no?

The adventure.

To live it. And to be able to share it with others.

If you can’t do that, you’r not really alive. Not really.

Hell, you’re not even really marketing….

“Treat it like an adventure. An adventure worth sharing.”

That’s what having an Evil Plan is really all about. That’s what gapingvoid is really all about.

And even I forget that sometimes…




  1. Btw CC licensing still applies to this cartoon, right? Let me know if it doesn’t, or if you don’t like your cartoon on my blog in any way, thanks. [/just making sure etc.]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark