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April 4, 2011

gapingvoid Is Basically A Little Social Object Factory.…

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[One of my more suc­cess­ful “Social Objects” of late: The SXSW t-shirt I did for my client, Racks­pace. We prin­ted 3,200 of them, and they all went REALLY quickly. The just FLEW off the table. It was stun­ning to watch…]

I’ve been tal­king about Social Objects for a while now. And using car­toons to create social objects i.e. “Cube Gre­na­des” is the main way I make a living.

Wha­te­ver your social media stra­tegy is, it needs the object. It needs that thing that peo­ple socia­lize around.

Because peo­ple socia­lize around objects–  a pro­duct, an idea, a move­ment, a per­son– peo­ple don’t socia­lize in a vacuum.

Crea­ting car­toons is my way of crea­ting social objects, but of course, there are other ways.

gaping­void is basi­cally  a little Social Object factory.…

Tags: Cube Grenades, gapingvoid t-shirts, Gapingvoidart.com, social Objects, social Objects factory

2 Responses to “gapingvoid Is Basically A Little Social Object Factory.…”

1. Bruce Lynn says:

   April 11, 2011 at 8:03 AM

   Humour is one of the most power­ful ingre­dients to a social object. A joke is a spe­cial com­mo­dity that gene­ra­tes as much reward in the giving as the get­ting. It’s no sur­prise that the evan­ge­list for social objects is a car­too­nist. One of the most power­ful social objects of my youth (and lives on today deca­des lat­ter) is Monty Python.

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2. Geoff says:

   April 22, 2011 at 5:40 AM

   Can we buy them anywhere? Or will you release art­work so we can get some prin­ted up? Cheers Geoff

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