gapingvoid Is Basically A Little Social Object Factory….

[One of my more successful Social Objects” of late: The SXSW t-shirt I did for my client, Rackspace. We printed 3,200 of them, and they all went REALLY quickly. The just FLEW off the table. It was stunning to watch…]

I’ve been talking about Social Objects for a while now. And using cartoons to create social objects i.e. “Cube Grenades” is the main way I make a living.

Whatever your social media strategy is, it needs the object. It needs that thing that people socialize around.

Because people socialize around objects-  a product, an idea, a movement, a person- people don’t socialize in a vacuum.

Creating cartoons is my way of creating social objects, but of course, there are other ways.

gapingvoid is basically  a little Social Object factory….


  1. Humour is one of the most powerful ingredients to a social object. A joke is a special commodity that generates as much reward in the giving as the getting. It’s no surprise that the evangelist for social objects is a cartoonist. One of the most powerful social objects of my youth (and lives on today decades latter) is Monty Python.

  2. Can we buy them anywhere? Or will you release artwork so we can get some printed up? Cheers Geoff

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark