April 4, 2011
gapingvoid Is Basically A Little Social Object Factory.…
[One of my more successful “Social Objects” of late: The SXSW t-shirt I did for my client, Rackspace. We printed 3,200 of them, and they all went REALLY quickly. The just FLEW off the table. It was stunning to watch…]
I’ve been talking about Social Objects for a while now. And using cartoons to create social objects i.e. “Cube Grenades” is the main way I make a living.
Whatever your social media strategy is, it needs the object. It needs that thing that people socialize around.
Because people socialize around objects– a product, an idea, a movement, a person– people don’t socialize in a vacuum.
Creating cartoons is my way of creating social objects, but of course, there are other ways.
gapingvoid is basically a little Social Object factory.…
"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.