laughing squid….

I just drew this wee cartoon for one of my favorite brands, Laughing Squid.

Laughing Squid aka my good friend, Scott Beale, GETS it. Really, really gets it. Very few brands seem to be able to truly understand both the Art and the Internet so well. The only other guys I know who come close are Boing Boing.

I think it’s so cool that when Scott talks to people at parties, he’ll often talk to somebody who LOVES Laughing Squid, KNOWS Laughing Squid well, but still has no idea that web hosting is what Laughing Squid actually does for a living.

To be so great, you don’t evern need to tell people about it in order for it to work.

That is rare. That is a gift. That is THE gift. To be able to do that. That is what inspired the cartoon. Yes, exactly.

But that’s not the only reason I’m writing this. Full Disclosure: My client, Rackspace, recently commissioned me to draw a “Cube Grenade” cartoon for one of their favorite customers. A “social gesture” from them to say thanks, as it were. They gave me a shortlist, Scott’s name was on top. I was delighted to find him there.

Secondly, Laughing Squid is also one of Rackspace’s oldest customers. We’re talking REALLY early days. That isn’t common knowledge, I only just found out. But I was delighted to learn that; I really was.

So thanks to Scott, Laughing Squid, Rackspace and everybody else who “gets it”, who truly knows and truly feels the love.

Yes, you know exactly what I’m talking about. Godbless.

[Check out the other Rackspace cartoons here etc. Check out the Cube Grenade homepage here etc etc.]


  1. love the squid cartoon :-)


  1. […] friend, cartoonist Hugh MacLeod has just featured Laughing Squid in his latest comic, which is part of a series of comics he is doing on Rackspace (we have been using Rackspace since […]

Speak Your Mind


Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark