Home

March 2, 2011

“alea iacta est.”

2 Comments

[My latest car­toon. Down­load the prin­ta­ble ver­sion here etc.]

Dear Racks­pace,

You being my client and all, I thought now would be a good time to let you know my current thinking:

You love star­tups. You live and breathe making them happy. You live and breathe trying to be help­ful to them. You live and breathe “Fanatical”.

Sure, other com­pa­nies offer the same kind of hos­ting that you do– Ama­zon being the best known example.

But it’s your par­ti­cu­lar brand of “Fana­ti­cal” that per­mea­tes your cul­ture… THAT is what makes you uni­que; THAT is what your com­pe­ti­tors DON’T have; THAT is your sec­ret weapon.

And the minute you lose that, of course, is the minute you start to die.

Not every­body rea­ding this is going to believe what I’ve just said. Some will remain skep­ti­cal, both inside and outside your com­pany. Frankly, I don’t care. I’ve been wor­king with y’all long enough to know that I’m spea­king the truth.

“We Love Star­tups.” That is your man­tra. That is your line in the sand.

And now you’re going to have to live it. Now that the line has been drawn, I’m never going to allow you to take those words back. Nor will anyone else. Ever. Nor should you.

“We Love Star­tups.” That is what the star­tup com­mu­nity must know about Racks­pace. They must know it AND believe it. All of them. That is the mission.

Alea iacta est.

[PS: Note to Rac­kers: If your boss will let you, feel free to use the car­toon in your email sig­na­ture. Spread the love etc.]

[See more Racks­pace car­toons here.]

Tags: Rackspace, Rackspace Cartoons, Startups

2 Responses to ““alea iacta est.””

1. Jennifer Einolf says:

   March 2, 2011 at 2:30 PM

   Alea iacta est was what I ente­red under “ambi­tion for the future” under my Senior photo in my high school year­book. Thanks for remin­ding me what bra­vado feels like.

   Reply
2. Pamela says:

   March 8, 2011 at 8:30 PM

   I love Racks­pace! I switched to them from $5/month hos­ting hell in 2009 and have never loo­ked back. I now spend all my free time sin­ging their prai­ses to anyone who will lis­ten… well, not quite. Almost.

   BTW, I’m an ex-New Yor­ker who fled to Miami too. Are your prints on dis­play anywhere here? Would love to come see them.

   Reply