February 9, 2011
“social objects” is what makes the internet work, what makes the internet possible
[The Cube Grenade I did for Shit Creek Consulting etc.]
Traditional advertising doesn’t work very well.
Sure, it tries, and tries hard, but most of the time, it fails.
It fails far worse now than it ever did during the golden era of TV or print. Those days are gone. We live in The Internet Era now.
Old, traditional advertising was all about creating messages for the media, not about creating social objects for the people using the media.
“Social Objects” is what makes the Internet work, what makes the Internet possible.
Without the social objects, there would simply be no World Wide Web.
Social objects are part of the Web’s very DNA.
In The Internet Era, an ad that isn’t first and foremost a social object, is useless waste of money. Even if we’re not talking about the Internet, per se.
Which is why I invented Cube Grenades: social objects in cartoon form, designed to star real conversations between people.
To me, Cube Grenades aren’t just about cartoons. Cube Grenades are about something far more important- they’re about doing something that creates real change between people, that creates something that actually matters to people.
Social Objects: I use cartoons. What do you use? Serious question.
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