“social objects” is what makes the internet work, what makes the internet possible

[The Cube Grenade I did for Shit Creek Consulting etc.]

Traditional advertising doesn’t work very well.

Sure, it tries, and tries hard, but most of the time, it fails.

It fails far worse now than it ever did during the golden era of TV or print. Those days are gone. We live in The Internet Era now.

Old, traditional advertising was all about creating messages for the media, not about creating social objects for the people using the media.

“Social Objects” is what makes the Internet work, what makes the Internet possible.

Without the social objects, there would simply be no World Wide Web.

Social objects are part of the Web’s very  DNA.

In The Internet Era, an ad that isn’t first and foremost a social object, is useless waste of money. Even if we’re not talking about the Internet, per se.

Which is why I invented Cube Grenades: social objects in cartoon form, designed to star real conversations between people.

To me, Cube Grenades aren’t just about cartoons. Cube Grenades are  about something far more important- they’re about doing something that creates real change between people, that creates something that actually matters to people.

Social Objects: I use cartoons. What do you use? Serious question.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark