@rackspace: greeting card for irate customers

So I drew this cartoon earlier today for Rackspace.

An idea for a greeting card. An “Apology” card. For when Rackspace screws up [ALL companies screw up occasionally].

Just a way of saying sorry. Of staying human.

It could be printed on to a card and put in an envelope. Or it could just be a digital image you put in an email or on a website.

That kind of thing…

[You can see the other cartoons I've done for Rackspace here.]

Comments

  1. Hugh – I love the simplicity of this. Overly complex apologies sound like excuses. THis is just a plain old fashioned, “My bad, dude”. Thanks – you are continuing to draw the message I want delivered. We are a human company, with everything that entails. And sometimes that means we screw up.

    Being able to say “I am sorry, my bad” is critical in building a company that is focused on building amazing customer outcomes. Everyone fails at times – how you deal with it is the difference between winning, and losing.

    Rob
    _______________________
    Rob La Gesse
    Chief Disruption Officer
    Rackspace Hosting
    210-845-4440
    @kr8tr

  2. Credit to Rackspace for being brave and proactive enough to commission this kind of work, and credit to Hugh (as Rob says) for keeping it simple.

  3. What a great idea. I could use a stack of those cards to give to my boss every time I screw up. I know I have to tell him I screwed up so It would make bringing up the subject a lot easier.

  4. Love it Hugh. I feel as if I would be a bit less abrasive if I saw that card as an angry customer. I was recently in the branding process with a great team in Sydney, Australia, DPM Creative Group, and we actually made a logo that looked semi similar to that, which I find rather funny. I guess great minds do think alike!

  5. Very cool idea…I don’t know that a hip-looking card will keep the heat off rackspace if they let a client’s key data center go dawn, but it may give them some breathing room–and it does make them look like pretty good folks to work with.

    Good work!

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