February 1, 2011
@rackspace: greeting card for irate customers
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So I drew this cartoon earlier today for Rackspace.
An idea for a greeting card. An “Apology” card. For when Rackspace screws up [ALL companies screw up occasionally].
Just a way of saying sorry. Of staying human.
It could be printed on to a card and put in an envelope. Or it could just be a digital image you put in an email or on a website.
That kind of thing…
[You can see the other cartoons I’ve done for Rackspace here.]
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Tags: gapingvoid gallery, Rackspace, Rackspace Cartoons, rackspace.gapingvoid.com
Hugh — I love the simplicity of this. Overly complex apologies sound like excuses. THis is just a plain old fashioned, “My bad, dude”. Thanks — you are continuing to draw the message I want delivered. We are a human company, with everything that entails. And sometimes that means we screw up.
Being able to say “I am sorry, my bad” is critical in building a company that is focused on building amazing customer outcomes. Everyone fails at times — how you deal with it is the difference between winning, and losing.
Rob
_______________________
Rob La Gesse
Chief Disruption Officer
Rackspace Hosting
210 – 845-4440
@kr8tr
Credit to Rackspace for being brave and proactive enough to commission this kind of work, and credit to Hugh (as Rob says) for keeping it simple.
What a great idea. I could use a stack of those cards to give to my boss every time I screw up. I know I have to tell him I screwed up so It would make bringing up the subject a lot easier.
Love it Hugh. I feel as if I would be a bit less abrasive if I saw that card as an angry customer. I was recently in the branding process with a great team in Sydney, Australia, DPM Creative Group, and we actually made a logo that looked semi similar to that, which I find rather funny. I guess great minds do think alike!
Very cool idea…I don’t know that a hip-looking card will keep the heat off rackspace if they let a client’s key data center go dawn, but it may give them some breathing room – and it does make them look like pretty good folks to work with.
Good work!