“the book doesn’t matter. the conversation matters.”

[Update: EVIL PLANS launched February 17th: Available from: Amazon.Barnes & Noble.Borders.800-CEO-READ etc.]

[NB: I'll be leaving this blog post on the top of the homepage for the next wee while,  just to make sure people see it . Please scroll down for the new content etc.]

“Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.”

As the EVIL PLANS book-launch machine started to rev up, I was suffering from the same “Second Book Jitters” that every second-time author suffers from.

The “What If They Hate It” jitters. The “What If It Bombs” jitters. You get the idea…

But then yesterday I had this insight.

It doesn’t matter.

In other words, “The book doesn’t matter. The conversation  matters.”

So you didn’t like the book, no big deal, no worries. Like I said, it doesn’t matter.

What matters is that “Everybody needs an Evil Plan”.

Everybody needs that Evil Plan that going to pry their lives out of the jaws of crap jobs, cubicle hell, mediocrity and general despair.

Everybody needs that Evil Plan that going to allow them to do something amazing, to be something amazing.

Everybody needs an Evil Plan that allows them to become whatever it is they were born to be.

Regardless of who you are or what you may think, that is a conversation that needs to happen, both on the personal and the macro scale.

And all the book can do is help start the conversation. Whether you hate the actual book or not, well, that’s frankly irrelevant.

What matters is that people get off their ass and do something about it. Or die trying.

And that’s the conversation I want to be having, book or no book.

“The book doesn’t matter. The conversation  matters.”

Bada. Bing.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark