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January 20, 2011

more evil rackspace plans…

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So this is my “Evil Plan” that I’m currently trying to sell inside Racks­pace…

Besi­des their new car­toon I pos­ted yes­ter­day, they really haven’t seen it yet.

For wha­te­ver rea­son, they pre­fer being “sur­pri­sed” by stuff pos­ted live on the web, rather than seeing it first through the usual backchannels.

Seeing how the idea works live on the web informs their ini­tial impres­sion etc.

1. We have the Racks­pace cloud [Image 1.]. A nice, fluffy car­toon Racks­pace cloud. Red, black and white– their cor­po­rate colors. Ico­nic. Easily recog­ni­za­ble at fifty yards etc etc.

2. Inside the cloud we insert the head­line [Image 2.]. “Create The Future You Want To Believe In” [Image 3.] was the head­line I wrote, but that doesn’t have to be the only headline.

3. In fact, it doesn’t have to be me who wri­tes the head­line, either. Fea­sibly you could even set up a web­site where peo­ple could create their own head­li­nes. Or something.

4. The head­line would express wha­te­ver strong beliefs about “The Cloud” are nee­ded to be expres­sed, inside the Racks­pace car­toon cloud device.

5. So Racks­pace isn’t just saying, “Here’s why you should buy from us”. Racks­pace is saying, “Here’s what actually fric­kin’ mat­ters”, wha­te­ver that might be.

6. Put­ting one’s balls on the line always reso­na­tes far more than tic­king off the “Rea­sons to buy” laundry list.

7. And now they have a fun, wee device that allows Racks­pace to do just that.

And that’s the idea. Hope you like. Hope they like, too. Watch this space…

Tags: Evil Plans, Rackspace, Rackspace Cloud, rackspace.gapingvoid.com, social Objects

One Response to “more evil rackspace plans…”

1. Cass says:

   January 20, 2011 at 2:38 PM

   In loo­king up clouds in wiki­pe­dia I was thin­king there should be: Cumu­lus, Stra­tus, Cirrus and Rackspace.

   Reply