“the processor is an expression of human potential”

So this was my idea for my client, Intel. You know, the big microprocessor company. “Silicon Chips” etc.

First I drew a wee doodle of a microprocessor, like the one above.

Then I added a tagline to the image. “The processor is an expression of human potential”.

This was my “blank canvas” to start with, as it were.

And then I started to fill said blank canvas with images. As demonstrated below:

The images themselves don’t matter per se. The fact they were drawn by me doesn’t matter, either. That’s not the point.

The point is, as always, human potential. And what Intel can do to help said human potential reveal itself.

“The processor is an expression of human potential”. Exactly.

Then I added the Intel logo and their tagline, “Visibly Smart”.

We printed these up as fine art prints. I’ll be signing them and handing them out at the Intel stand at CES (Consumer Electronics Show) this week in LAs Vegas.

Please check out scoop.intel.com for more info. I hope to see you there. Thanks.


  1. Nice Hugh.

    Ever heard of Sticklebricks?


  2. There is another thing. The processor is a power tool for the mind. Pen, paper, sliderules and books were good and we went to the Moon with them, but we can do way more with computers.

  3. Hugh, I’m thinkin’ you and Intel can both help people express their potential by selling the blank processor w/tagline as a dry-erase whiteboard.



  1. […] Hugh MacLeod created a “doodle” for Intel. In fact, it’s a series of doodles. […]

  2. […] If you did, don’t you think that reaching your Everest would be somewhat trivial? You may never reach the summit, for that you will be forgotten. But if you don’t make one serious attempt to get above the snow line you will find yourself on your deathbed feeling nothing but emptiness. ~ Hugh MacLeod […]

  3. […] nice illustration of this idea is  this drawing by Hugh Macleod from his gapingvoid […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark