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January 4, 2011

“the processor is an expression of human potential”

7 Comments

So this was my idea for my client, Intel. You know, the big mic­ro­pro­ces­sor com­pany. “Sili­con Chips” etc.

First I drew a wee doodle of a mic­ro­pro­ces­sor, like the one above.

Then I added a tagline to the image. “The pro­ces­sor is an expres­sion of human potential”.

This was my “blank can­vas” to start with, as it were.

And then I star­ted to fill said blank can­vas with ima­ges. As demons­tra­ted below:

The ima­ges them­sel­ves don’t mat­ter per se. The fact they were drawn by me doesn’t mat­ter, either. That’s not the point.

The point is, as always, human poten­tial. And what Intel can do to help said human poten­tial reveal itself.

“The pro­ces­sor is an expres­sion of human poten­tial”. Exactly.

Then I added the Intel logo and their tagline, “Visibly Smart”.

We prin­ted these up as fine art prints. I’ll be sig­ning them and han­ding them out at the Intel stand at CES (Con­su­mer Elec­tro­nics Show) this week in LAs Vegas.

Please check out scoop.intel.com for more info. I hope to see you there. Thanks.

Tags: CES Vegas, Intel, Microprocessor, scoop.intel.com, Silicon Chips

7 Responses to ““the processor is an expression of human potential””

1. Mark says:

   January 5, 2011 at 9:21 AM

   Nice Hugh.

   Ever heard of Sticklebricks?

   http://www.folksy.com/items/539577

   Reply
2. Stephan F- says:

   January 5, 2011 at 1:43 PM

   There is another thing. The pro­ces­sor is a power tool for the mind. Pen, paper, sli­de­ru­les and books were good and we went to the Moon with them, but we can do way more with computers.

   Reply
3. Hugh MacLeod Doodles for Intel – blogan says:

   January 5, 2011 at 3:16 PM

   […] Hugh Mac­Leod crea­ted a “doodle” for Intel. In fact, it’s a series of doodles. […]

   Reply
4. Joe Smith says:

   January 7, 2011 at 5:03 AM

   Hugh, I’m thin­kin’ you and Intel can both help peo­ple express their poten­tial by selling the blank pro­ces­sor w/tagline as a dry-erase whiteboard.

   Cheers!

   Reply
5. How To Climb Your Own Private Everest says:

   January 13, 2011 at 6:27 AM

   […] If you did, don’t you think that reaching your Eve­rest would be somewhat tri­vial? You may never reach the sum­mit, for that you will be for­got­ten. But if you don’t make one serious attempt to get above the snow line you will find your­self on your death­bed fee­ling nothing but emp­ti­ness. ~ Hugh MacLeod […]

   Reply
6. And one more thing… « The Versatilist Way says:

   May 18, 2012 at 7:11 AM

   […] nice illus­tra­tion of this idea is  this dra­wing by Hugh Mac­leod from his gapingvoid […]

   Reply
7. Intel: “the processor is an expression of human potential” | ichfilmeSie.de says:

   November 20, 2012 at 7:02 PM

   […] by Hugh MacLeod […]

   Reply