not everybody’s cut out for “normal”

Another new cartoon for the Rackspace series….

Basically, I took the old “George” idea and re-jigged it, adding the trademark Rackspace red & black.

And hey, it worked.

I see this cartoon going in the slide deck of Rackspace’s recruiters.

We’re not a ‘normal’ company  etc. It’s OK not to be ‘normal’ etc. ‘Normal’ is boring etc.

It’s easy for a small company to have a distinct personality. Much harder when the company has grown a lot, like Rackspace has done in the last few years.

Much harder to NOT be normal…

[Commission your own cartoon from gapingvoid etc.]


  1. This reminds me of the Simpson’s episode when Homer had to go to work in a pink shirt, and he said; “But, I’m not popular enough to be different.”

    Leamington Spa, England

  2. valerie pfeiffer says:

    you always put a smile on my face – thank you for that :)

  3. I love the message.

    What do you think of a version of this cartoon where the red guy looks a little different other than just his color (i.e. he’s taller, or has two hands, or is facing a different direction, etc) ?

  4. Hi!

    This kind of cartoons are warmly welcomed were I come from. What is normal and what isn’t? Is there anything that is perfectly normal in this world? I don’t know.

    I think much of the same questions than you on my blog, but a bit more twisted way, I guess. Check it if you can and leave your comment on it:


  5. Well, cartoon says something then it would give benefit of using it, if it is looking just cartoon then it is not so good.


  1. […] The cartoon above? Just seemed to fit this blog post. It was done by Hugh Macleod for Rackspace in a post titled “not everybody’s cut out for ‘normal.’” […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark